During the three days of the spring summer Première Vision salon in Paris, Newlife took its place for the third time in the heart of the fashion textile industry alongside all the leading fabric manufacturers.
Newlife is a range of unique top quality filament polyester yarns, Made in Italy by processing 100% post consumer PET bottles. The production process is fully traceable using a proprietary High-Tech Conversion Model (HTCM) that is based on a mechanical, non chemical, process.
The production of a kilo of Newlife allows a reduction in energy consumption of 60%, a decrease of CO2 emissions of 32% and a water savings of 94% compared to virgin polyester
New product innovations of note included:
-A range of sharp fashion silhouette separates from the Weekend Max Mara Spring Summer 2014 collection were presented using bold, hyper-scale monochrome jacquards of the finest and smoothest quality sourced from a 3 way collaboration with Laura Lusuardi, fashion director of Max Mara Group, Newlife and Giusy Bettoni of C.L.A.S.S.
-The garments of Weekend Max Mara made in Newlife are sold in 1500 stores of about 50 countries worldwide from January 2014 and are completed by explanatory hangtag and sew-in labels.
-Also new is a range crepe jersey fabrics made from hi-twist Newlife yarns, where its unique ‘nervous’ drape and fluidity created a new vocabulary for responsible but contemporary jersey dressing.
-Thirdly, Newlife mirrored the introduction of the new knitwear zone at PV with its Dailywear knitwear collection. New yarns were presented for flat bed knit designs that focus on style, versatility and easy care. It is a refined look, either matt or lustrous, that belies the high performance metrics in garments made with Newlife yarns.
-A new mens line was introduced with a technical denim range presented in collaboration with Lanificio Stelloni. It is a fresh and refined mix combining Newlife with cotton, and offered a new casual dimension to the growing range.
-Also, by way of offering a complete 360 degree responsible product offer and service, Newlife co-created zipper closures with Lanfranchi.
-To complete the package, there was a new range of eco-tech labeling, woven with Newlife yarns from M.E.T. (Manifattura Etichette Tessute).
Visitors to the stand demonstrated a keen interest on all of these new developments and included the multiple retailers such as M&S, H&M and Cos to upscale brands like Eileen Fisher, Hermès and Lacoste.
Made by Saluzzo Yarns, a division of the Sinterama Group, these Newlife products are set to revolutionize how real innovation looks today with refined products that are defined by high quality, taste and value.
Step by step, Newlife is proud to be integrating more and more with the whole textile and fashion value chain. And with the support of C.L.A.S.S. (also exhibiting in the salon nearby) there was clear and defined pathway emerging for a mainstream demand in more responsible innovation products.