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Rising urbanization to push home textiles growth in China
03
Mar '14
At present, only 20 percent of all textile consumption in China is home textiles, but with rising urbanization the consumption of home textiles is likely to grow in China, according to analysts.
 
Home textiles constitute a very broad range of items such as towels, blankets, curtains, fabric, bedding, etc. Along with improvement in income, people no longer look for only ‘durable goods’, but would also consider from design, decoration, health and environment perspectives.
 
In fact, several fashion designers have advocated textile fashion to divert home textiles from being only purely functional products by focusing on product design, color, style, material as well as the use of classic elements.
 
Globally, the US and Europe are the largest markets of home textiles and account for over 40 percent of global consumption, followed by Japan, Australia and New Zealand. However, these markets have reached a saturation level and there is relatively limited growth potential, and the growth rate has slowed.
 
So, market analysts expect the future growth of home textiles to be in China, Southeast Asian countries and other emerging markets. In the field of low-end home textiles, China, India and Pakistan are likely to win a major share in these markets due to low cost advantage, however, the US and Europe are likely to have a larger share in high-end products due to their significant advantages in product development, design, innovation, etc.
 

Fibre2fashion News Desk - India

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