Home / Knowledge / News / Textiles / NYNOW expands exhibitor 'Market Readiness' program
NYNOW expands exhibitor 'Market Readiness' program
24
Mar '14
NY NOW, The Market for Home + Lifestyle (formerly NYIGF) will offer its exhibitors access to an expanded “Market Readiness” program - presented as a series of free, pre-Market on demand webinars and free, at-Market 15-minute business consultations - for the summer 2014 edition, August 16-20, at New York City's Jacob K. Javits Convention Center and Passenger Ship Terminal's Pier 94.
 
The multi-part series, which is produced jointly by NY NOW and Right Angle Strategies, will address marketing and selling strategies, both display, tradeshow operation and lead follow-up.
 
“We are delighted to expand our successful partnership with Right Angle Strategies to help our exhibitors increase the return on their investment in the New York Market,” said Christian Falkenberg, NY NOW director and GLM senior vice president. “This new on-demand format will allow exhibitors to access the information at their convenience.”
 
A series of 15 to 30 minute webinars will focus on pre-show marketing, sales techniques, booth display and tradeshow operations, as well as post-Market follow-up. Each webinar will have related check-lists detailing key action items and key deadlines connected with recommended “Market Readiness” tips and techniques.  Exhibitors can download the webinars –at no cost -- through the NY NOW website starting in early April 2014.
 
The webinars will be produced jointly by NY NOW and Right Angle Strategies, a business strategy and coaching consultancy led by gift and home industry veterans Stu Teller and Laura Blunt. As an added benefit, Right Angle Strategies will offer free, in-booth 15-minute business consultations at Market for all exhibitors. 
 
NY NOW’s four comprehensive collections – HOME, LIFESTYLE, HANDMADE and NEW!, encompasses 100,000 products in 400+ product categories. Some 35,000 attendees from all 50 states and more than 80 countries worldwide are expected. 
 

NYNOW


Must ReadView All

Courtesy: European Commission/European Union

Textiles | On 26th May 2018

EU set to negotiate FTAs with Australia & New Zealand

The European Union is all set to begin negotiations for free trade...

US bans import of cotton goods from Turkmenistan

Textiles | On 26th May 2018

US bans import of cotton goods from Turkmenistan

The US Customs and Border Protection (CBP) has issued a Withhold...

FPCCI prepares report on Pakistan's export issues

Textiles | On 26th May 2018

FPCCI prepares report on Pakistan's export issues

Federation of Pakistan Chambers of Commerce and Industry (FPCCI)’s...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search