Home / Knowledge / News / Textiles / Olympic double gold medalist knits for Coats
Olympic double gold medalist knits for Coats
24
Mar '14
Winter Olympics double gold medallist, Rosi Mittermaier, demonstrated her knitting skills on the Coats stand at h+h.  Coats plc, the world’s leading industrial thread and consumer textile crafts business, has a large presence at the annual international trade fair for creative handicraft and hobby supplies held in Cologne, Germany from 21-23 March. 
 
Rosi was also on the stand to launch a new crafts initiative for German schools.  The ‘65 years – 65 schools’ campaign marks the 65th anniversary this year of the creation of the Regia sock yarn, produced by Coats Crafts brand Schachenmayr, and will provide 65 schools all over Germany with free materials and instructions for their handicraft classes.
 
Michael Schofer, CEO, Global Crafts, Coats plc, said: ‘Rosi is a keen hand knitter so her support of our ‘65 years – 65 schools’ campaign is very welcome.  Crafting skills such as knitting and crocheting are for people of all ages and it is important we promote the teaching of traditional handicraft techniques in schools to ensure children develop the basic skills from an early age.’
 
Rosi Mittermaier said, ‘This campaign encourages children’s creativity and motor skills.  In addition, the pride of creating something themselves is an extremely important and beneficial experience for the young.’
 
Rosi was also given a demonstration of how Coats is using digital technology to provide inspiration to crafters around the world including the ‘My Mountain’ hat designer app and the makeitcoats.com web portal.  The recently launched makeitcoats.com site provides an unparalleled digital experience to inspire, inform and teach crafters.
 
Crafts materials will be delivered to the selected schools ahead of the start of the new German school year starting this August.
 
Rosi won two gold medals (downhill and slalom) and one silver (giant slalom) at the 1976 Winter Olympics in Innsbruck, Austria, making her one of the most successful competitors at the games.  She is married to Christian Neureuther, winner of six World Cup slalom races. Their son Felix Neureuther, World Cup ski racer, is brand ambassador for Schachenmayr which includes the MyMountain design collection.
 

Coats


Must ReadView All

Textiles | On 20th Jul 2017

Provide safety net for cotton growers: Congress to Trump

A bipartisan Congressional coalition has called attention of...

Courtesy: ITMF

Textiles | On 20th Jul 2017

ITMF'17 themed on tech, trade, climate in disruptive times

The International Textile Manufacturers Federation (ITMF), an...

Textiles | On 20th Jul 2017

RIL’s Q1 FY18 petrochemicals revenue up 22.9% y-o-y

Reliance Industries Limited (RIL) has reported its financial...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X