Home / Knowledge / News / Textiles / Global apparel brands forsake wood fibres to save forests
Global apparel brands forsake wood fibres to save forests
03
Apr '14
The world’s two largest clothing brands are making commitments to eliminate ancient and endangered forests from all of their rayon and viscose clothing.
 
The companies, retail and design leaders H&M and Zara/Inditex, developed these new purchasing commitments in partnership with award-winning environmental organization Canopy as part of an initiative to address the growing impacts of the clothing industry on the world’s forests, biodiversity and climate.
 
Well-known sustainability brand Loomstate is also backing the “Fashion Loved by Forest” campaign.
 
Canopy research has found that threatened forests are routinely making their way into clothing. Rayon, viscose, modal and other trademarked fabrics are increasingly made from the world’s most endangered forests, from the tropical rainforests of Indonesia to the great northern Boreal Forests. Globally rare forests are cut down, pulped and spun into suit jacket linings, dresses, skirts, t-shirts and tank tops. 
 
The dissolving pulp/viscose industry is poised for continued ambitious expansion and poses an increasing risk to threatened forest ecosystems around the world. These commitments by these brands will help curtail the problem and build solutions.
 
“These clothing sector leaders are showing that being stylish doesn’t have to cost the earth,” said Nicole Rycroft, Canopy’s Executive Director. "Canopy is excited to see two of the largest brands, both major trendsetters, stepping up to ensure fabrics are no longer sourced from the world’s endangered forests."
 
The global apparel industry is a $1.2 trillion USD sector with enormous market and cultural influence. Now Inditex/Zara and H&M, in concert with Loomstate, EILEEN FISHER, Quiksilver, and 17 other brands and designers supporting Canopy’s “Fashion Loved by Forest” initiative will be tackling supply-chain transparency specific to forest-fabric sourcing. 
 
Their efforts will both help them avoid fibre from contentious forest regions and send a powerful signal to the logging and pulp sectors that market demands are shifting.
 
“H&M wants to play a strong role in ensuring a future for the planet’s ancient and endangered forests. We are fully committed to exploring our supply chain and doing our utmost to avoid these fabrics within the next three years”, said Henrik Lampa, Environmental Sustainability Manager at H&M.
 
“Working with Canopy, we are excited to take the additional step of encouraging leaders throughout the supply chain to support conservation in endangered forests and use alternative inputs, for example recycled clothing, so our actions create lasting change”, he added. 
 
Last year, an estimated 70 million trees were cut for fabric production, a number projected to double in the next 20 years. The last intact rainforests of Indonesia are falling at an alarming rate and species such as the critically endangered orang utan may vanish within our lifetimes if this trend is not reversed. 
 
In the only campaign of its kind globally, it is the combined efforts of leading brands, designers, retailers, models, suppliers, fashionistas and Canopy that will help curtail the demise of critical forest ecosystems and spark the development of solutions.

Canopy

Must ReadView All

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Courtesy: Bombay Dyeing

Textiles | On 3rd Dec 2016

Bombay Dyeing to focus on retail; stops textile production

Bombay Dyeing, a Wadia group company, has decided to shift its focus...

Apparel/Garments | On 3rd Dec 2016

Q3FY17 net earnings slip 26.8% at denim retailer Guess

In the three months ended October 29, 2016, net earnings at denim...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search