Home / Knowledge / News / Textiles / Caravan Craft opens store in Pune
Caravan Craft opens store in Pune
04
Apr '14
Caravan Craft Retail Private Limited (CCRPL) is a single brand retail venture committed to the revival and promotion of Indian craft and to providing meaningful livelihood to the country’s artisans. Caravan has opened its first store in Maharashtra at Phoenix Market City, Pune. This is the company’s second store. The first in Bangalore, Karnataka, has received overwhelming response from customers.
 
Spread over 2800 sq ft, the store offers an eclectic range of handcrafted products designed to suit the sensibilities of Pune’s fashion conscience customer. Caravan had made a conscious and evident effort to marry contemporary needs of a modern discerning customer with the rich heritage of Indian craft. This is reminiscent of products seen in France and Japan, where craft skills combine aesthetically with neo-functional products. 
 
The products in segments ranging from apparel to home décor to jewellery, toys and gifts, are a unique fusion of contemporary functional design and traditional craft forms. 
 
The Apparel collection is elegant and sophisticated with colour palettes and silhouettes aligned to international trends. The contemporary designs and cuts are blended with authentic crafts such as Applique, Jamdani and Kalamkari to create chic women wear in fine hand-woven muslin and cotton that give the clothing lines a sensuous feel.
 
The Home segment has cheerful and bright-coloured cushion covers, curtains, tablemats and runners embellished with craftwork like Zardozi, hand embroidery and block printing.
 
An exquisite Limited Edition jewellery collection fusing Dhokra with silver and cubic zirconia (CZ) embodies one of the finest demonstrations of Indian craftsmanship. The edition is perfectly complemented by everyday-wear Bidri, Thewa and Filigree pieces.
 
The fusion of technology with craft is an interesting direction the brand has taken. USB memory sticks and digital photo frames with Bidri silver inlay are breathtaking. In fact, the USB sticks with Bidri motifs were a huge hit in Bangalore, where the company sold six months of inventory in the first month!! 
 
Caravan Craft Retail Private Limited has been funded by NSDC (National Skill Development Corporation) and Unitus Seed Fund. 
 
Dilip Chenoy, Managing Director & CEO, NSDC, says “While NSDC spearheads the nation’s Skilling Mission with a target of 150 million pairs of skilled hands to be added by 2022 which will include artisans, it is the demand for skilled Indians generated by businesses like Caravan that makes the new skills ecosystem economically viable and productive in the long run.  NSDC, for its part, will continue to study the skill gap in the country and develop its network of training partners who will manage the supply side for skilled manpower at every level.” 
 
Caravan is led by Kunal R Sachdev (MD & CEO), who has considerable experience in marketing, retail and operations management. He has held senior management and leadership roles at ITC and Hidesign where he was instrumental in building both the brand and the business. 
 

Caravan Craft


Must ReadView All

Textiles | On 26th Jul 2017

Vietnam’s textile & garment exports cross $13bn in H1

Vietnam earned $13.... billion from textile and garment exports in...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X