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News Flash
Actor Isabel Lucas film pays homage to Aussie wool sector
08 Apr '14
3 min read
As a part of its 40th birthday Country Road will focus on its impressive history as Australia's most-loved lifestyle retailer, while also celebrating its unrivalled standing.
Country Road has worked closely with The Woolmark Company since 1980 to ensure their stringent standards are represented in all collections.
"Like the Woolmark brand, we see Country Road as an iconic Australian brand which is well respected right across the country. Their commitment to the Australian wool industry - starting with woolgrowers right through to the end consumer - has evolved into something which is vital in the work we do," said AWI CEO and managing Director of The Woolmark Company Stuart McCullough.
Country Road managing director Sophie Holt said: "We are so excited to launch Life Through Wool. We set out to produce a film that celebrated the beauty and light of the Australian landscape and the natural quality of wool - I think the piece captures this perfectly."
Woolmark Company
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