Home / Knowledge / News / Textiles / Haberdashery sales soar from BBC's Sewing Bee show
Haberdashery sales soar from BBC's Sewing Bee show
09
Apr '14
Brits have been heading for their sewing baskets and getting crafty, having been inspired by programmes such as the BBC's, The Great British Sewing Bee.
 
Haberdashery sales have soared since the show aired its second series in February with haberdashery accessories increasing by 24% in the first week of the show going live and fabric sales up by 35%, according to Cath Kidston.
 
The brand, known for being the Home of Modern Vintage, has seen customers jumping on the 'make do and mend' craft craze and swarming to stores to purchase anything craft related, from its range of cheerful printed fabrics to buttons, ribbon to novelty sewing baskets – with its original Caravan Sewing Box proving the most popular.
 
Since the start of the show's second series, Cath Kidston has sold:
-Enough metres of printed ribbon to wrap the Blackpool Tower nine times
-Enough fabric to stretch from the brand's Flagship store at 180 Piccadilly to its West London store in Portobello
-Enough buttons to button-up over 900 of Sewing Bee judge, Patrick Grant's suits
 
Cath Kidston Marketing Director, Sue Chidler comments, "We have seen a positive correlation between sales of our haberdashery and craft accessories since the start of The Great British Sewing Bee. As the Home of Modern Vintage, we are really encouraged to see that traditional skills and crafts are seeing a popular revival in modern day life".
 

Cath Kidston


Must ReadView All

Courtesy: Bangladesh Bank

Apparel/Garments | On 22nd May 2018

Bangladesh Bank enhances EDF loan limit to $25 million

Bangladesh Bank has enhanced the loan limit under Export Development...

Sri Lanka's textile imports up 32.5% in February 2018

Textiles | On 22nd May 2018

Sri Lanka's textile imports up 32.5% in February 2018

In what might be an indication of higher exports in the coming...

Provide power at Rs 8/kWh to textile units: APTMA

Textiles | On 22nd May 2018

Provide power at Rs 8/kWh to textile units: APTMA

All Pakistan Textile Mills Association (APTMA) has asked the...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search