Home / Knowledge / News / Textiles / AWI hosts event to strengthen wool trade with China
AWI hosts event to strengthen wool trade with China
14
Apr '14
Australian Wool Innovation (AWI), the owner of The Woolmark Company, has supported an Australian Government function, hosted by the Hon Andrew Robb, Trade and Investment Minister, to help further strengthen ties between the Australian and Chinese wool industries.
 
The function was attended by an Australian Government delegation to China, including Minister Andrew Robb and Minister for Small Business Bruce Billson, and senior members of the Chinese textile industry including the new President of the China Wool Textile Association (CWTA) Madame Huang.
 
China is the major market for Australian wool, with more than 75 per cent of the Australian wool clip exported to China for processing. Traditionally, the vast majority of this wool was processed and re-exported. But today, with Chinese consumers and textile companies becoming increasingly aware of the fibre's natural inherent benefits, around a third of this wool stays within the Chinese market.
 
China presents the most dynamic opportunity for the Australian wool industry. Consumer research shows definite potential to increase wool consumption among more than 20 million consumers at the high end of the market in key cities, and a once-in-a-lifetime opportunity to embed demand for wool apparel in the rapidly emerging middle class in China.
 
Speaking at the function, Madame Huang said the CWTA is pleased with its long and successful relationship with The Woolmark Company and the Australian wool industry.
 
"The China Wool Textile Association has consistently worked with The Woolmark Company to support Chinese woollen textile companies. Together, these two companies have made significant contributions by assisting with product development, technology and product quality improvement," Madame Huang said.
 
"As we move forward together, we will provide ongoing technical and marketing support to many other Chinese companies that wish to increase the amount of wool in their collections. We can also provide support for companies wishing to develop woollen fabrics, woollen garments and woollen products into the international and Chinese market."
 
Many of the leading Chinese textile companies that are members of the CWTA use large quantities of Australian Merino wool in their production.
 
"We look forward to a close working relationship with The Woolmark Company so that together we can bring the benefits of Australian Merino wool to Chinese companies, to Chinese consumers and to global markets," Madame Huang added.
 
The function on Friday night was held as part of Australia Week in China which incorporates Australia's largest ever trade mission - more than 700 business people from a range of industries. AWI's involvement with the trade mission extends its marketing efforts into China and is part of an AWI strategy to create, enhance and protect the Australian wool industry's trade and market access opportunities. 
 

Australian Wool Innovation


Must ReadView All

Textiles | On 26th Jul 2017

Vietnam’s textile & garment exports cross $13bn in H1

Vietnam earned $13.... billion from textile and garment exports in...

Textiles | On 26th Jul 2017

BCI releases 2016 BCI annual report

The Better Cotton Initiative (BCI), a not-for-profit organisation...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X