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APLF's MM&T wraps up with 18,895 global visitors
23
Apr '14
APLF’s Materials, Manufacturing & Technology 30th Anniversary drew more exhibitors and buyers at its 30th anniversary edition held from 31 March to 2 April at the Hong Kong Convention & Exhibition Centre. 
 
1,213 exhibitors from 50 countries and regions showcased their latest products at MM&T this year including 97 first-time exhibitors from Argentina, Brazil, China, Colombia, Finland, Germany, Hong Kong, India, Italy, Japan, Korea, Mexico, Pakistan, Portugal, Spain, Taiwan, Thailand, Turkey, Uruguay,  UK and USA.
 
This year’s MM&T hosted a total of 18,895 visitors including 14,848 international buyers from 93 countries and regions. 8,174 buyers from outside of China and Hong Kong visited the fair this year, representing an impressive increase of 8.73% in comparison to last year. The positive outcome of the fair reinforced MM&T’s position as “The Meeting Place for the Global Leather Industry”.  
  
APLF's 30th Anniversary Day 1 Highlights APLF's 30th Anniversary Day 2 Highlights 
Brazil was the Focus Country at MM&T this year and 38 Brazilian companies exhibited at the fair. Representatives from Brazil, supported by CICB and Apex-Brasil, presented several seminars at the Leather Forum on subjects such as traceability, environment and sustainability by leading experts from the industry. In addition, there was the Design na Pele (Leather & Design) exhibition illustrating beauty and flexibility as characteristics of leather can be brought out when in the hands of truly creative designers.
 
The release of the Brasil Beyond Concept also drew people’s attention at APLF MM&T, especially due to performances like live graffiti on leather articles, which took place in the Brasil Beyond exclusive stand. The new communication campaign of the Brazilian Leather Project and the launch of the new edition of Brazilian Leather Book were also some of the highlights of the nation's participation at APLF - MM&T.
 
The Council for Leather Exports (CLE) from India also participated at this year’s MM&T and showcased products from 57 Indian companies. A wide-range of finished Leather, leather garments, fashion accessories & small leather goods were displayed by participating companies. 
 

APLF


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