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Invista to co-sponsor denim show 'Kingpins' in Europe
May '14
INVISTA is pleased to announce its co-sponsorship and exhibition at the upcoming Kingpins show in Amsterdam to be held on May 7th and 8th. Focused exclusively on denim, the show brings together the world’s best mills, laundries, trim, and technology suppliers to provide one stop shopping for denim brands, retailers, and garment makers.  
Under the banner of “Comfort at any Degree”, the INVISTA stand will feature a variety of innovations that address consumer needs for comfortable garments that move with one, to those that help keep one warm, cool, or protected. 
From its LYCRA dualFX technology for super stretch garments that keep their shape, to thermal concepts such as its COOLMAX ALL SEASON and THERMOLITE technologies, and durable options such as TOUGH MAX LYCRA and CORDURA Denim fabrics, visitors  to the INVISTA stand will find solutions to many common consumer issues.
Underscoring its commitment to developing consumer relevant market concepts, INVISTA will host a seminar on May 7th to present the results of a recently completed global denim study.  
According to Jean Hegedus, INVISTA’s global denim director, the presentation will cover specific insights about what consumers are looking for in their jeans as well as some of the larger megatrends that are influencing their behaviour.  In addition to the quantitative research, INVISTA will showcase a fun video illuminating the denim desires of local consumers in Amsterdam”. 
“Since the Dutch own more jeans per capita than people in any other country, we thought it would be interesting to get their perspective on where this iconic garment is headed,” Hegedus says.


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