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CCI promotes 'Cotton LEADS Program' at Texworld
07
May '14
Alongside the promotion of responsible fibre production through the Cotton LEADS program, the Cotton Council International (CCI) stand served as an international meeting point for the entire cotton trade industry held at Texworld in February 2014.
 
The CCI stand at Texworld in Hall 2/ F108 was the focal meeting place for the entire cotton supply chain – from pre-processing through to retailing. As the overseas marketing arm of the U.S. cotton industry, CCI supplied industry specialists and retailers with information about its global COTTON USA licensing, marketing and Supply Chain Marketing (SCM) program. The teams from CCI and Supima also supplied information on global developments in the cotton and procurement sectors, and other relevant topics.  
 
Through its COTTON USA licensee network, CCI's SCM program created new business contacts, lined up prospective suppliers and ensured greater transparency in terms of global procurement. CCI organized conferences, sourcing trips and international summits for the textile industry, as well as provided individual sourcing support. 
 
The COTTON USA no-cost license can be awarded to mills, manufacturers, retailers or brands that meet CCI’s quality criteria. The COTTON USA Mark reinforced the quality of the products to which it was attached and helped enhancing the value of those goods to consumers.  CCI provided recipients of the COTTON USA license with support to promote their U.S. cotton products, ranging from marketing assistance and point-of-sale promotions to multimedia consumer campaigns and public relations.
 
At the CCI stand, visitors to Texworld also had an opportunity to discover more about Cotton LEADS, a joint effort of the U.S. and Australian cotton industries to promote responsible fiber production. 
 
Combined, Australia and the United States accounts for roughly 17 percent of global cotton production, which is why the bodies representing cotton industries in these countries had come together to show their full commitment to sourcing responsibly-produced cotton.
 
Cotton LEADS assured retailers, brands and textile manufacturers (seeking transparency in their supply chain) that their partners can easily source reliable and responsible raw material. As part of this programme, the founding members and signatories of Cotton LEADS had committed to five core principles – commitment, recognition, understanding, belief and confidence – as the foundation for an effective programme that fosters the ability of supply chain entities to meet the world’s demand for responsibly-produced cotton.

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