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SPFW unveils 'Amo Moda Amo Brasil' to revamp textile chain
May '14
The São Paulo Fashion Week (SPFW) organization has recently engaged itself in the task of revitalizing and promoting the supply chain of the textile and clothing sector of Brazil in a more effective manner, by kicking off a campaign titled ‘Amo Moda Amo Brasil’ (meaning ‘Love Fashion Love Brazil’ in English).
The campaign, which aims to boost the creative and production chain, from yarn to retail, of the apparel industry, is slated to go on till 2016. The campaign will primarily strive to highlight the importance of each and every component of the long textile-apparel supply chain, which includes several independent industrial segments.
The first step in the strategic project began with the release of a short film that showcases the close inter-related relationship that Brazilians share with fashion and football. The movie charts the journey of a clothing design right from its initial paper sketch stage to the final product on catwalk.
In addition to the 40-second film, the ‘Amo Moda Amo Brasil’ campaign will also include exhibitions, photo shoots, videos and themed catwalk parades focusing on cotton, denim and swimwear lines.
Known for its impressive industrial parks in the world, the South American country is the second largest supplier of denim and fifth largest producer of cotton in the world. Additionally, Brazil is one of the eight major markets of yarn, filaments and fabrics across the globe.

Fibre2fashion News Desk - India

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