Home / Knowledge / News / Textiles / SPFW unveils 'Amo Moda Amo Brasil' to revamp textile chain
SPFW unveils 'Amo Moda Amo Brasil' to revamp textile chain
23
May '14
The São Paulo Fashion Week (SPFW) organization has recently engaged itself in the task of revitalizing and promoting the supply chain of the textile and clothing sector of Brazil in a more effective manner, by kicking off a campaign titled ‘Amo Moda Amo Brasil’ (meaning ‘Love Fashion Love Brazil’ in English).
 
The campaign, which aims to boost the creative and production chain, from yarn to retail, of the apparel industry, is slated to go on till 2016. The campaign will primarily strive to highlight the importance of each and every component of the long textile-apparel supply chain, which includes several independent industrial segments.
 
The first step in the strategic project began with the release of a short film that showcases the close inter-related relationship that Brazilians share with fashion and football. The movie charts the journey of a clothing design right from its initial paper sketch stage to the final product on catwalk.
 
In addition to the 40-second film, the ‘Amo Moda Amo Brasil’ campaign will also include exhibitions, photo shoots, videos and themed catwalk parades focusing on cotton, denim and swimwear lines.
 
Known for its impressive industrial parks in the world, the South American country is the second largest supplier of denim and fifth largest producer of cotton in the world. Additionally, Brazil is one of the eight major markets of yarn, filaments and fabrics across the globe.
 

Fibre2fashion News Desk - India


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search