Home / Knowledge / News / Textiles / SPFW unveils 'Amo Moda Amo Brasil' to revamp textile chain
SPFW unveils 'Amo Moda Amo Brasil' to revamp textile chain
May '14
The São Paulo Fashion Week (SPFW) organization has recently engaged itself in the task of revitalizing and promoting the supply chain of the textile and clothing sector of Brazil in a more effective manner, by kicking off a campaign titled ‘Amo Moda Amo Brasil’ (meaning ‘Love Fashion Love Brazil’ in English).
The campaign, which aims to boost the creative and production chain, from yarn to retail, of the apparel industry, is slated to go on till 2016. The campaign will primarily strive to highlight the importance of each and every component of the long textile-apparel supply chain, which includes several independent industrial segments.
The first step in the strategic project began with the release of a short film that showcases the close inter-related relationship that Brazilians share with fashion and football. The movie charts the journey of a clothing design right from its initial paper sketch stage to the final product on catwalk.
In addition to the 40-second film, the ‘Amo Moda Amo Brasil’ campaign will also include exhibitions, photo shoots, videos and themed catwalk parades focusing on cotton, denim and swimwear lines.
Known for its impressive industrial parks in the world, the South American country is the second largest supplier of denim and fifth largest producer of cotton in the world. Additionally, Brazil is one of the eight major markets of yarn, filaments and fabrics across the globe.

Fibre2fashion News Desk - India

Must ReadView All

Courtesy: Bangladesh Bank

Apparel/Garments | On 22nd May 2018

Bangladesh Bank enhances EDF loan limit to $25 million

Bangladesh Bank has enhanced the loan limit under Export Development...

Sri Lanka's textile imports up 32.5% in February 2018

Textiles | On 22nd May 2018

Sri Lanka's textile imports up 32.5% in February 2018

In what might be an indication of higher exports in the coming...

Provide power at Rs 8/kWh to textile units: APTMA

Textiles | On 22nd May 2018

Provide power at Rs 8/kWh to textile units: APTMA

All Pakistan Textile Mills Association (APTMA) has asked the...

Interviews View All

Top executives
Textile industry

It will take some time for the people to change their buying choices

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search