Home / Knowledge / News / Textiles / MATRADE mission promotes traditional Malaysian fabrics
MATRADE mission promotes traditional Malaysian fabrics
Jun '14
Malaysia External Trade Development Corporation (MATRADE) organised a Specialised Marketing Mission of eighteen Malaysian companies to promote their creative works from high fashion items to gift products using Malaysian traditional fabrics such as batik, tenun and songket. 
The objective of the mission was to promote Malaysia’s creativity and ideas in transforming Malaysian traditional fabrics - batik, songket and tenun into beautiful stylish collections, creating an elegant blend by taking unique elements of the East to the West. The mission was aimed at expanding exports into France’s high-end lifestyle market as well as enhance Malaysia’s image in the fashion industry particularly in Paris, one of the leading fashion capital of the world.  The event was held in conjunction with the Global Summit of Women 2014 held in Paris.
The 3 days showcase and pre-arranged business meetings for Malaysian companies were well attended by over 200 French companies including those from high fashion designers and fashion houses such as Roberto Cavalli, Dominique Sirop, Georges Rech and Olivier Lapidus, Agnes B, Antik Batik and departmental stores such as Galaries La Fayettes and Maison de Mode.
Dato’ Liew also launched the Lewre Couture new line of shoes, themed,Madame de Pampadour, embraces the ostentatious fashion of the 18th century French court with the timeless art of songket, a true East meets West design.“I am delighted that the French were amazed with the beauty of the songket which is able to relate to their heritage through the new collection of shoes which I have created“, said Dato Lew, founder of Lewre Couture.
The mission has generated great interest and the initial business outcome was RM4.23 million for fabrics, designer clothes and shoes and high style products such as spa items and gifts.  Malaysian participants will be receiving follow up visits from the contact made from French companies in the coming months.
Apart from the mission, there was a fashion show themed Eleganza Parisgraced by the Honourable Datin Paduka Seri Rosmah Mansor, wife of the Hon. Prime Minister of Malaysia. At Eleganza, the Parisians saw the wonderful application of Malaysian traditional fabrics in modern, contemporary high fashion products. This show was jointly organized with Tourism Malaysia and Kraftangan.


Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search