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Woolmark supports HRH Prince of Wales's campaign for wool
Jun '14
To mark the fifth anniversary of the Campaign for Wool a special event was last week held on the lawns of Clarence House, the residence of campaign patron HRH The Prince of Wales.
The Campaign for Wool is a global endeavour initiated by HRH The Prince of Wales to raise awareness amongst consumers about the unique benefits of wool, the ultimate natural, renewable and biodegradable fibre. The Woolmark Company is a major supporter of this global campaign.
The event, hosted by HRH The Prince of Wales, was a celebration of wool and all it contributes to the global fashion and interior textile industries, with models showcasing a wide range of wool apparel. Attended by a host of key guests including Marks & Spencer CEO Mark Bolland, Ermenegildo Zegna Chairman Count Paolo Zegna and Loro Piana chairman Pier Luigi Loro Piana, Campaign for Wool chairman Nicholas Coleridge CBE officially opened the celebrations.
The event sought to highlight two of the campaign's most frequently made claims regarding wool's benefits: firstly, that it is a safe fibre thanks to its natural fire retardant properties; and secondly, wool quickly biodegrades in soil - a key ecological benefit.
During the reception, HRH The Prince of Wales presented a film screening of a burn test which took place at Clarence House the day before the event. The screening showed an attempt to set alight a wool duvet, jacket and carpet alongside their synthetic counterparts to showcase the natural flame retardant attributes of wool. Whilst the flame burned out on the wool items, the synthetic counterparts suffered extensive damage. Wool's complex cell structure, high water and nitrogen content and high ignition point makes it a uniquely safe fibre to have in the home.
To showcase wool as a biodegradable fibre, His Royal Highness then turned the first sod in a flower bed at Clarence House, as a wool sweater and a synthetic look-a-like were buried side-by-side in the ground. The two garments will be dug up during the Campaign for Wool's Wool Week UK celebrations in October this year, with the wool sweater well on its way to decomposing compared with the synthetic alternative which will appear almost unchanged.
"The Campaign For Wool continues to gather momentum with a very compelling demonstration of the benefits of fire resistance and biodegradability at Clarence House," explains The Woolmark Company Chief Strategy and Marketing Officer Rob Langtry.

Woolmark Company

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