Home / Knowledge / News / Textiles / Martelli reveals 31 innovative garments at Denim Boulevard
Martelli reveals 31 innovative garments at Denim Boulevard
Jun '14
Fabrics, trims, labels, packaging, washing and treatments: last week the denim industry met to participate at Denim Boulevard, an exclusive happening that since 2012 has gathered the flagship of denim in Milan during the Men’s fashion week.
This year Martelli also answered the call, showing its garments for the first time at the Fonderia Napoleonica at Via Genova, a beautifully restored eighteenth century bell factory. In this exceptional location, which joins a passion for vintage with a contemporary, urban style; visitors were able to trace the history of denim through unprecedented collections and exhibits, to then dive into the future of the world’s favorite fabric with numerous workshops held by the various brands in attendance.
In addition to helping set up two shop windows in Milan’s hottest districts, Duomo and Cadorna; at Denim Boulevard Martelli showed 31 of its most important garments, explaining on different occasions the evolution of its finishing and washing techniques to an audience of visitors representing brands such as Diesel, Replay, Dsquared, Jacob Cohen, Black&Gold and Armani; particularly interested in the latest innovative treatments and the results obtained through the D.ECO.R (Development. Ecology. Research.) platform.
Denim Boulevard joined jeans purists specialized in raw denim, important Japanese brands known for their refined choices and worldwide industry leaders such as Martelli, IMJIT35020 Manufactus, Japan Blue Jeans, Momotaro Jeans, Samurai Jeans, Studio D’artisan and Pherrow’s: important names brought together by their passion for artisan work, precise and targeted research and creative but functional innovation. These brands all share with the organization a love for quality and uniqueness, interpreted here in all its possible forms.
From the set up to the garments on show and the exhibitors’ workshops; in fact, every single detail was finely studied to show spectators a “truer” way to make denim, which has always preferred authenticity over simple numbers.
Martelli Lavorazioni Tessili
Born as an artisanal laundry, since the mid-Sixties Martelli has been partner of the most important international players in the fashion sector, developing for them innovative and advanced dyeing and finishing techniques. Today, with its 8 facilities in Europe and in the Mediterranean basin, 120,000 sq.mt. of actual operational space and more than 3,000 employee, Martelli keeps on ensuring its customers creativity, authenticity and innovation through a functional and perfectly organized production.


Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 29th Apr 2017

EU rules needed to curb textile worker exploitation: MEPs

European Union (EU) rules are needed to oblige textile and clothing...

Apparel/Garments | On 29th Apr 2017

US retail operating growth to be 1.5-2.5% in 2017: Moody's

The forecast for operating income growth in the US over the next 12...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search