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Martelli reveals 31 innovative garments at Denim Boulevard
Jun '14
Fabrics, trims, labels, packaging, washing and treatments: last week the denim industry met to participate at Denim Boulevard, an exclusive happening that since 2012 has gathered the flagship of denim in Milan during the Men’s fashion week.
This year Martelli also answered the call, showing its garments for the first time at the Fonderia Napoleonica at Via Genova, a beautifully restored eighteenth century bell factory. In this exceptional location, which joins a passion for vintage with a contemporary, urban style; visitors were able to trace the history of denim through unprecedented collections and exhibits, to then dive into the future of the world’s favorite fabric with numerous workshops held by the various brands in attendance.
In addition to helping set up two shop windows in Milan’s hottest districts, Duomo and Cadorna; at Denim Boulevard Martelli showed 31 of its most important garments, explaining on different occasions the evolution of its finishing and washing techniques to an audience of visitors representing brands such as Diesel, Replay, Dsquared, Jacob Cohen, Black&Gold and Armani; particularly interested in the latest innovative treatments and the results obtained through the D.ECO.R (Development. Ecology. Research.) platform.
Denim Boulevard joined jeans purists specialized in raw denim, important Japanese brands known for their refined choices and worldwide industry leaders such as Martelli, IMJIT35020 Manufactus, Japan Blue Jeans, Momotaro Jeans, Samurai Jeans, Studio D’artisan and Pherrow’s: important names brought together by their passion for artisan work, precise and targeted research and creative but functional innovation. These brands all share with the organization a love for quality and uniqueness, interpreted here in all its possible forms.
From the set up to the garments on show and the exhibitors’ workshops; in fact, every single detail was finely studied to show spectators a “truer” way to make denim, which has always preferred authenticity over simple numbers.
Martelli Lavorazioni Tessili
Born as an artisanal laundry, since the mid-Sixties Martelli has been partner of the most important international players in the fashion sector, developing for them innovative and advanced dyeing and finishing techniques. Today, with its 8 facilities in Europe and in the Mediterranean basin, 120,000 sq.mt. of actual operational space and more than 3,000 employee, Martelli keeps on ensuring its customers creativity, authenticity and innovation through a functional and perfectly organized production.


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