Home / Knowledge / News / Textiles / Shrujan to host Hand Embroidered Products expo from July 5
Shrujan to host Hand Embroidered Products expo from July 5
27
Jun '14
Shrujan, a grass-root, craft-revival, and income-generation organization, established in 1969, will be organizing the largest Exhibition of Hand Embroidered Products from 05 July 2014 to 08 July 2014. This exhibition will focus mainly on saris, shawls, and dupattas, among other garments. The exhibition will be held at the Aga Khan Hall, New Delhi, between 10:00 AM and 7:00 PM.  
 
Besides displaying 16 different styles of Hand Embroidery, made by craftswomen from 10 communities of the Kutch region of Gujarat, the exhibition promises to present a whole new array of vibrant colors and high-quality fabric to enthrall any person with an eye and appreciation for art, textile, or embroidery.
 
Mrs. Hiral Dayal, Trustee Shrujan, says, “Each of the 16 hand-embroidery styles from this region resembles a piece of jewelry. More than 95% of our customers who appreciate the uniqueness of this art have placed great trust in us for delivery of the best-quality and highly durable hand-embroidered finished products.”
 
In addition to focusing on a new range of designs for saris, shawls, dupattas, and other garments, the exhibition will showcase new styles of not only garments but also stitches. Visitors to the Shrujan Hand Embroidery Exhibition will find an eclectic mix of traditional embroidery on contemporary apparels, including men's kurtas as well as silk and woolen jackets.
 
The years of research on hand embroidery from Kutch and its communities is evident on the resplendent display of stitches and vibrant colors.
 
Besides its classic range, the highlights of the event will be linen and silk kurtas and tunics; colorful, embroidered Maheshwari dupattas and stoles; and tie ‘n’ dye skirts and cholis. The exhibition will showcase original, hand-embroidered fabrics that 3,500 craftswomen living in 100 remote villages of Kutch have fashioned into high-quality products such as garments, bags, home furnishing, and many more.
 
At its previous exhibition, Shrujan presented the first book and instructional film entitled Under the Embroidered Sky: the Embroidery of the Ahirs of Kutch, that showed the research work and documentation and filming of the embroidery styles of other communities.
 
For countless generations, this craft had been passed on from the mother to the daughter. However, with the oral tradition of teaching and learning falling out of favor, exploration of other methods of safeguarding the wisdom of the craft has become imperative.
 
Shrujan is a 44-year-old organization recognized for the finest quality of hand embroidery, garments, accessories, and lifestyle products.  Today, Shrujan enables 9 communities that practice 16 styles of Kutchi hand embroidery to earn a dignified livelihood. Craftswomen who are part of the Shrujan family work from home; their rural way of life is unperturbed. Shrujan’s production team provides threads and fabrics to craftswomen even in the remotest villages. The women do not have to pay for these materials. However, they are paid for their skill and their time, and that too right at their doorstep, as soon as they have completed the embroidery.
 
 

Shrujan


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search