Home / Knowledge / News / Textiles / Sri Lanka can elevate its special handloom brands: Expert
Sri Lanka can elevate its special handloom brands: Expert
02
Jul '14
Ms. Shellard & Mr. Egodage/c: news.lk
Ms. Shellard & Mr. Egodage/c: news.lk
Rather than moving into fast fashion handloom cycles, Sri Lanka can elevate its special handloom brands by building weaver competence and international promotion efforts, feels Jennifer Shellard, Visiting Lecturer, Woven Textile Department, University of Creative Arts, London.
 
Ms. Shellard was addressing a gathering of Sri Lankan handloom designers and experts at a session titled “Design Development for Sri Lanka’s Handlooms”, organized by the Export Development Board (EDB) in Colombo.
 
“Sri Lanka has been known for its handloom textiles and rather than moving into fast fashion handloom cycles, Sri Lanka can elevate its special handlooms brand by building competence and international promotion efforts,” said Ms. Shellard, whose expertise extends to use of research for designs and crafts, as well as challenging definitions and perceptions of hand-made textiles, particularly with regard to their presentation and context.
 
The handloom textiles is a high precision sector and it is precious in Sri Lanka branding, said the design expert, and added that handlooms are not the same as apparel sector, which is generally responsive to fast fashion cycles.
 
Unlike powerlooms, handlooms help in maintaining a country’s identity and help tourism. However, if Sri Lanka becomes a mass producer of handlooms then it may not retain the same premium cache it now has, Ms. Shellard said.
 
Addressing the forum, EDB Chairman Bandula Egodage said value addition is an essential factor and repeating the same designs will not help Sri Lanka in the long run.
 
In 2013, the top five buyers of Sri Lankan handlooms were Bangladesh, India, Turkey, Hong Kong, and the UAE. With US$ 1.64 million worth of purchases the US jumped to seventh largest importer of Sri Lankan handlooms from being at No. 15 in 2012.
 

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Unipar Carbocloro plant in the city of Cubatão, São Paulo state. Courtesy: Wikipedia

Textiles | On 10th Dec 2016

Brazil’s CADE clears Solvay’s 70.59% stake sale in Indupa

Brazil’s administrative council for economic defence (CADE) has...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search