Home / Knowledge / News / Textiles / Sri Lanka can elevate its special handloom brands: Expert
Sri Lanka can elevate its special handloom brands: Expert
02
Jul '14
Ms. Shellard & Mr. Egodage/c: news.lk
Ms. Shellard & Mr. Egodage/c: news.lk
Rather than moving into fast fashion handloom cycles, Sri Lanka can elevate its special handloom brands by building weaver competence and international promotion efforts, feels Jennifer Shellard, Visiting Lecturer, Woven Textile Department, University of Creative Arts, London.
 
Ms. Shellard was addressing a gathering of Sri Lankan handloom designers and experts at a session titled “Design Development for Sri Lanka’s Handlooms”, organized by the Export Development Board (EDB) in Colombo.
 
“Sri Lanka has been known for its handloom textiles and rather than moving into fast fashion handloom cycles, Sri Lanka can elevate its special handlooms brand by building competence and international promotion efforts,” said Ms. Shellard, whose expertise extends to use of research for designs and crafts, as well as challenging definitions and perceptions of hand-made textiles, particularly with regard to their presentation and context.
 
The handloom textiles is a high precision sector and it is precious in Sri Lanka branding, said the design expert, and added that handlooms are not the same as apparel sector, which is generally responsive to fast fashion cycles.
 
Unlike powerlooms, handlooms help in maintaining a country’s identity and help tourism. However, if Sri Lanka becomes a mass producer of handlooms then it may not retain the same premium cache it now has, Ms. Shellard said.
 
Addressing the forum, EDB Chairman Bandula Egodage said value addition is an essential factor and repeating the same designs will not help Sri Lanka in the long run.
 
In 2013, the top five buyers of Sri Lankan handlooms were Bangladesh, India, Turkey, Hong Kong, and the UAE. With US$ 1.64 million worth of purchases the US jumped to seventh largest importer of Sri Lankan handlooms from being at No. 15 in 2012.
 

Fibre2fashion News Desk - India


Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search