SalonEurope to house seven pavilions & two product zones

02 Jul '14

4 min read

A diverse world of apparel fabrics and accessories will be on display at this year’s Intertextile Shanghai Apparel Fabrics – Autumn Edition 2014, set down for 20 to 23 October at the Shanghai New International Expo Centre. Over 3,500 exhibitors from more than 30 countries and regions are expected to participate, with some of the most popular features of the fair again to be SalonEurope, the country / region pavilions and the group pavilions.

This year’s SalonEurope, covering 10,000 sqm, contains fabric manufacturing mills, accessories suppliers and design houses from Europe all looking to meet the demand for high-end products in the domestic market. Country pavilions from Germany, Portugal, Spain, Turkey, the UK and the France zone return again, as does the Milano Unica Pavilion from Italy.

Also featuring in SalonEurope is the Premium Wool zone which showcases quality wool fabrics from France, Italy and the UK. And Verve for Design will house design studios from Australia, France, Italy, Korea, Spain and the UK, all exhibiting their latest original creative fabrics and textile pattern designs.

The strong participation from Europe once again shows the importance these exhibitors place on the Chinese market according to Olaf Schmidt, Vice President of Textiles & Textile Technologies for Messe Frankfurt Exhibition GmbH. “European textile companies are putting a lot of effort into understanding and meeting the needs of the Chinese market,” he said. “They also see this fair as the ideal platform to reach those domestic buyers looking for high-end, premium products thanks to SalonEurope, the Premium Wool zone, Verve for Design and other aspects of the fair.”

UK and France exhibitors cater to the premium market

The very best of British textiles are to be showcased in this year’s UK Pavilion, with some of the industry’s premium suppliers taking part. One of these is Liberty Art Fabrics, a name synonymous with luxury and great design since 1875. They are an internationally recognised leader in floral, paisley and patterned dress & fashion fabrics which they will exhibit at the fair.

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