Home / Knowledge / News / Textiles / Honeywell launches new Spectra brand licensing program
Honeywell launches new Spectra brand licensing program
Jul '14
Honeywell announced a new brand licensing program to help fishermen ensure they are purchasing fishing line containing genuine Spectra fiber.
Under the program, fishing line brands can recognize Spectra fiber as a valuable differentiator and the best and most trusted material for their products, and license the Spectra trademark. In turn, they will guarantee that 100 percent of the high-molecular-weight polyethylene (HMPE) fiber used in their braided fishing line is genuine Spectra fiber, and undergo periodic quality control tests by Honeywell to ensure the use of genuine Spectra fiber. A "Spectra by Honeywell" logo at the top left-hand corner of a fishing line package will indicate inclusion in the program.
"The strength of the Spectra brand has inspired more and more imitators over the years, resulting in products leveraging variations of the Spectra name and claiming to contain Spectra fiber when they may not," said Mark Saholsky, global business manager for Honeywell's Advanced Fibers and Composites business. 
"We value our trademark and will act accordingly to protect our brand. Going forward, anglers can be certain that products showcasing our licensed trademark and logo are certified by Honeywell to contain 100 percent Spectra fiber and have passed stringent quality testing."  
Spectra fiber, which is pound-for-pound 15 times stronger than steel but light enough to float, enables the development of stronger, more durable and more sensitive braided fishing lines so fishermen can cast more easily and hold onto prize catches. Fishing line containing Spectra is four times stronger than nylon fishing line of a similar diameter, and is highly resistant to chemicals and damaging ultraviolet light. All Spectra products exhibit outstanding abrasion resistance, which enables a longer life for Spectra-based braids.
Benefits for participants in the Spectra Brand Partner Program include authorized use of the Spectra logo, inclusion on the all-new, consumer-facing spectrafishing.com, trade marketing support, trademark enforcement and access to new fiber technology. 
Spectra fiber is made from ultra-high-molecular-weight polyethylene using a patented gel-spinning process. Industrial applications for Spectra fiber include security netting, rope, cordage, and fishing line, as well as curtains designed to protect windows and doors during hurricanes. The fiber is also commonly used in bullet-resistant armor.

Must ReadView All

Apparel/Garments | On 21st Oct 2016

China’s garment retail sales grow 7.2% in Jan-Sept ’16

Retail sales of garments, footwear, hats and knitwear of Chinese...

Mike Preston, executive director of the Arkansas Economic Development Commission (AEDC), signing MoU with Tang from Suzhou Tianyuan Garments company. Courtesy: Government of Arkansas

Apparel/Garments | On 21st Oct 2016

Suzhou Tianyuan to open $20 mn garment factory in US

Suzhou Tianyuan Garments company, a Chinese manufacturer of casual...

Textiles | On 21st Oct 2016

Pakistan’s textile exports fall 5.96% y-o-y in Q1 FY17

The value of textile and garment exports made by Pakistan decreased...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search