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Minister stresses on making Khadi a 'Brand of India'
04
Aug '14
Mr. Kalraj Mishra (courtesy: PIB Mumbai/Sathe)
Mr. Kalraj Mishra (courtesy: PIB Mumbai/Sathe)
Minister for Micro, Small and Medium Enterprises (MSME), Government of India, Mr. Kalraj Mishra, has stressed on making Khadi a ‘Brand of India’.
 
Addressing a press conference after his visit to the Khadi & Village Industries Commission (KVIC) in Mumbai, Mr. Mishra said several initiatives have been taken to popularize Khadi among youth.
 
He informed that many leading fashion designers have also been roped in to give Khadi clothes a contemporary look.
 
Earlier, during a review meeting, he asked KVIC officials to prepare an elaborate, time-bound action plan to revitalize the sector, with emphasis on promotion of the Khadi brand.  He asked the Commission to keep the welfare of the weaver in mind while formulating its growth strategies.
 
The Minister informed that the KVIC is the nodal agency for implementing the Prime Minister’s Employment Generation Programme (PMEGP), which has provided self-employment opportunities to more than 2 million people. Under PMEGP, any project in the manufacturing sector with capital investment upto Rs. 2.5 million is eligible for assistance under the scheme. The assistance is in the form of margin money subsidy for mobilizing bank credit. 25 percent subsidy is available for general beneficiaries, while women and beneficiaries from SC/ST get 35 percent subsidy.
 
Mr. Mishra said that with a focus on self-employment as a key aspect of job creation, the Government has chalked out an ambitious plan to set up Incubation Centres at all the districts across the country to ideate and train budding entrepreneurs.
 
Emphasising on skill development, Mr. Mishra said it is a big challenge to meet the demands of the industry – small, medium or big, for manpower possessing skills appropriate for the jobs. He said that his Ministry is planning to set up 15 new Technology Centres to facilitate improved access to manufacturing technologies, and availability of skilled manpower to micro, small and medium scale industries. In addition, 18 existing Technology Centres will be upgraded to meet the new challenge.
 
Systems are also being put in place to impart industry related skill training for unskilled manpower to better their employment prospects, he added. 
 
The Minister further said that the National Institute for Entrepreneurship and Small Business Development (NIESBUD), Noida, has been conducting short duration entrepreneurship development programmes for youth to set up their own enterprises. 
 

Fibre2fashion News Desk - India


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