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Europe is combination of saturated & emerging - IKEA
15
Sep '14
Kristina Petersson Lind
Kristina Petersson Lind
“It is perhaps a combination of saturated and emerging. A market segment can be or feel saturated for different reasons”, opines the Range and Design Manager at one of the world’s biggest home textiles and furnishings and Sweden based retailer - IKEA.

When quizzed on her view on the current market for home textiles in Europe, speaking exclusively with fibre2fashion, Kristina Lind adds, “We need to identify those reasons and strive to deliver solutions that are meaningful and non-redundant.

“I think that something interesting will always emerge from a saturation point and that is positive - something that delivers to a completely different array of issues than before. Consider, for instance, aspects like design-to-sustainability, up-cycling and the close-the-loop models and circular economy principles that are so much in focus now.

“This is a big part of a collective emerging response to the current situation. Then only creativity and innovation will enable that response in full extent.”

On European consumption for home textiles exceeding all other geographical locations, she informs, “For sure there are cultural influences that have an impact on it. On the one hand, there is a large tradition of textile industry and textile design and development in Europe.

“There is also an acquired liking for home textiles that might be part as well of a rich history in home furnishing and architectural movements. On the other, more functional side, different ways of living and using the space has a major influence as well in textile consumption patterns.” (AR)

Click here to read the whole interview.
 

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