Home / Knowledge / News / Textiles / Europe is combination of saturated & emerging - IKEA
Europe is combination of saturated & emerging - IKEA
15
Sep '14
Kristina Petersson Lind
Kristina Petersson Lind
“It is perhaps a combination of saturated and emerging. A market segment can be or feel saturated for different reasons”, opines the Range and Design Manager at one of the world’s biggest home textiles and furnishings and Sweden based retailer - IKEA.

When quizzed on her view on the current market for home textiles in Europe, speaking exclusively with fibre2fashion, Kristina Lind adds, “We need to identify those reasons and strive to deliver solutions that are meaningful and non-redundant.

“I think that something interesting will always emerge from a saturation point and that is positive - something that delivers to a completely different array of issues than before. Consider, for instance, aspects like design-to-sustainability, up-cycling and the close-the-loop models and circular economy principles that are so much in focus now.

“This is a big part of a collective emerging response to the current situation. Then only creativity and innovation will enable that response in full extent.”

On European consumption for home textiles exceeding all other geographical locations, she informs, “For sure there are cultural influences that have an impact on it. On the one hand, there is a large tradition of textile industry and textile design and development in Europe.

“There is also an acquired liking for home textiles that might be part as well of a rich history in home furnishing and architectural movements. On the other, more functional side, different ways of living and using the space has a major influence as well in textile consumption patterns.” (AR)

Click here to read the whole interview.
 

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search