Home / Knowledge / News / Textiles / CEVA Logistics expands business with L'Oréal in Indonesia
CEVA Logistics expands business with L'Oréal in Indonesia
28
Oct '14
CEVA Logistics, a leading global supply chain management company, has announced a contract renewal and expanded business with L’Oréal—one of the world’s leading beauty brands—in Indonesia.
 
Both companies entered into partnership for the first time more than three years ago when CEVA took on the warehouse management of L’Oréal’s distribution centers in Bekasi, providing warehousing and distribution services as well as value added services.
 
As per the terms of the renewed contract, CEVA will handle the warehouse management, VAS, traffic management and reverse logistics for L’Oréal’s range of beauty products from make-up to hair care and skin care.
 
Over the past three years, CEVA consolidated distribution centers under one roof, resulting in increasing resource efficiency and optimizing space utilization to cater to L’Oréal’s growth plans. During the period, CEVA’s focus on operational capabilities and continuous improvement were instrumental in keeping up with the demands of L’Oréal’s business growth.
 
For the L’Oréal group, distribution is a strategic differentiator. It is the only cosmetics company that is present in all distribution channels: from hair salons and beauty institutes to traditional shops, and from mass retail to selective channels, making the L’Oréal brands accessible to consumers across the country.
 
Commenting on the partnership, Troy Shortell, CEVA’s EVP for East Asia, says: “I am delighted that CEVA is given the opportunity to mutually grow and support L’Oréal in their supply chain needs with efficient, cost effective solutions as they expand in the market. Our goal is to continuously improve our performance and deliver logistics excellence to the L’Oréal business as their long term strategic partner.”
 
With a total work force of 77,500 employees worldwide, L’Oréal is present in 130 countries through a diverse portfolio of 28 global brands which are all complementary. Moreover, the company has 23 cosmetic and dermatological research centers and 16 evaluation centers across the world operated by its 4,009 research staff from 60 different nationalities, who filed 624 patents last year.
 
In Indonesia, L’Oréal has been present since 1979 and it now operates through two entities: PT L’Oréal Indonesia, which handles marketing and distribution activities, and PT Yasulor Indonesia, which focuses on manufacturing operations.
 
CEVA is one of the world’s leading non-asset based supply chain management companies, which designs and implements industry leading solutions for large and medium-size national and multinational companies. The company employs approximately 44,000 people in over 170 countries, delivering effective and robust supply chain solutions across a variety of sectors. (RKS)
 

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search