Home / Knowledge / News / Textiles / CEVA Logistics expands business with L'Oréal in Indonesia
CEVA Logistics expands business with L'Oréal in Indonesia
28
Oct '14
CEVA Logistics, a leading global supply chain management company, has announced a contract renewal and expanded business with L’Oréal—one of the world’s leading beauty brands—in Indonesia.
 
Both companies entered into partnership for the first time more than three years ago when CEVA took on the warehouse management of L’Oréal’s distribution centers in Bekasi, providing warehousing and distribution services as well as value added services.
 
As per the terms of the renewed contract, CEVA will handle the warehouse management, VAS, traffic management and reverse logistics for L’Oréal’s range of beauty products from make-up to hair care and skin care.
 
Over the past three years, CEVA consolidated distribution centers under one roof, resulting in increasing resource efficiency and optimizing space utilization to cater to L’Oréal’s growth plans. During the period, CEVA’s focus on operational capabilities and continuous improvement were instrumental in keeping up with the demands of L’Oréal’s business growth.
 
For the L’Oréal group, distribution is a strategic differentiator. It is the only cosmetics company that is present in all distribution channels: from hair salons and beauty institutes to traditional shops, and from mass retail to selective channels, making the L’Oréal brands accessible to consumers across the country.
 
Commenting on the partnership, Troy Shortell, CEVA’s EVP for East Asia, says: “I am delighted that CEVA is given the opportunity to mutually grow and support L’Oréal in their supply chain needs with efficient, cost effective solutions as they expand in the market. Our goal is to continuously improve our performance and deliver logistics excellence to the L’Oréal business as their long term strategic partner.”
 
With a total work force of 77,500 employees worldwide, L’Oréal is present in 130 countries through a diverse portfolio of 28 global brands which are all complementary. Moreover, the company has 23 cosmetic and dermatological research centers and 16 evaluation centers across the world operated by its 4,009 research staff from 60 different nationalities, who filed 624 patents last year.
 
In Indonesia, L’Oréal has been present since 1979 and it now operates through two entities: PT L’Oréal Indonesia, which handles marketing and distribution activities, and PT Yasulor Indonesia, which focuses on manufacturing operations.
 
CEVA is one of the world’s leading non-asset based supply chain management companies, which designs and implements industry leading solutions for large and medium-size national and multinational companies. The company employs approximately 44,000 people in over 170 countries, delivering effective and robust supply chain solutions across a variety of sectors. (RKS)
 

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 29th Mar 2017

Indonesian garment exports to remain stable in 2017: API

Garment exports from Indonesia are likely to remain stable this year...

Courtesy: Carrington

Apparel/Garments | On 29th Mar 2017

Carrington Workwear signs JV with TMG Textiles

Carrington Workwear, one of the largest producers of workwear fabrics ...

Apparel/Garments | On 29th Mar 2017

Myanmar CMP garment exports to touch $2.2bn in 2017

Cutting, making and packaging (CMP) garment exports from Myanmar are...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search