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Wood & laminate floor brands up 50% at DOMOTEX asia/CHINAFLOOR
05
Nov '14
Participation of wood and laminate floor brands is up 50% from the previous edition, at DOMOTEX asia/CHINAFLOOR’s 17th annual flooring show to be held from March 24-26, 2015 in Shanghai.

Organisers of the trade show, VNU Exhibitions say the 2015 edition, will require four dedicated halls to house just the wood and laminate exhibitions.

It also adds that, five months before the show kicks-off, the number of global brands booked for this specific product category has already reached the numbers reached in the 2014 edition.

“The record number of wood and laminate floor exhibitors who have signed up for the show, confirms the position of DOMOTEX asia/CHINAFLOOR as the biggest wood and laminate flooring exhibition in the world,” VNU informs.

Among the global wood and laminate flooring exhibitors are; Kronoswiss, Kronotex, Lamett, Beaulieu, Ter Hürne, Parla, Stile, Egger, Berry Alloc, Witex, Floover, Tilo, BKB and SE Timber Floors.

While some of Asia’s more well-known exhibitors include Nature, Sunyard, Yihua, Boer, Jinqiao, Teclic, and Huaming who will be showcasing their latest floorings as well.

SE Timber Floors, the largest supplier of wood floors in Sydney – Australia, is returning to the 2015 show after a successful exhibition last year.

Mr. Zak Refai of SE Timber Floors is using the Shanghai show as a dual resource, to also expand SE Timber Floors into the Chinese market.

VNU also informs that total exhibition space, including all flooring products categories, is already 81% sold.

Last year, the full flooring show hosted nearly 1200 exhibitors from across the industry with about 22% representing global companies from outside of China.

In all, the 2015 show will encompass 12 halls covering 140,000 square meters of exhibition space.

In 2015, the Lead Marketing program returns to enrich the experience and return on investment for both visitors and exhibitors.

The Lead Marketing program is designed to increase visitor traffic at exhibitor booths and to help the roughly 42,000 visitors identify exhibitors that match their areas of interest.

It allows visitors and exhibitors to make appointments in advance of the show and provides a host of other marketing services for exhibitors.

DOMOTEX asia/CHINAFLOOR offers all exhibitors the program, which includes visitor invitation code system, exhibitors online ranking and free onsite exposure.

“Thanks to a new visitor invitation ranking code system, organizers will be able to track the number of visitors registered for each exhibitor,” VNU explains.

The most popular exhibiting companies will be announced before the show and this will help them gain free onsite exposure rewards from show organizers. (AR)

Fibre2fashion News Desk - India

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