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Siyaram Silk Mills launches linens for F/W season
Nov '14
The Indian-based textile maker Siyaram Silk Mills Ltd. has come up with an exciting colourful range of linen fabrics under its Royale Linen line for the upcoming fall/winter season.

Released with the mantra Colorful Linen for Colorful India, the fabric collection is inspired by the vibrant colours and style-quotient of the festive season.

Treated with the latest ‘Aero Finish’ technology that gives the fabric an impressive lustre and perfect fall, the line is available in bright hues of orange, blue, mustard, yellow, green and about 30 shades of Khaki to match up to the season’s demand.

Ideal for all occasions, the premium fabric collection has the ability to cut through the clutter and includes more than 150 in vogue stock keeping unit (SKU) in linen suitings and over 500 SKU’s in linen shirtings.

While speaking about the range, Mr. Ramesh Poddar, Chairman and Managing Director, stated, “The Indian fashion industry is evolving with each passing day. We are very glad to successfully use innovations in our collections and break the conventional norms. Fashion and innovation go hand-in-hand at Siyaram’s, this new collection of Royale Linen fabric adds colors, style and elegance to your wardrobe this fall/winter season. ”

Siyaram’s Royale Linen is known in the textile market for innovation in textures and weaves in addition to its plain fabrics suitable for all seasons. The material is usually considered as a summer essential, but it can also be used in winters due to its dual effect of feeling cool when it’s hot outside and feeling warm when it’s cold.

Operational for some three decades, Siyaram Silk Mills Ltd specializes in blended high fashion suiting and shirting materials and apparels. The company produces over 60 million meters of fabrics per annum with an unparalleled network of over 0.1 million retailers across India. (PB)

Fibre2fashion News Desk - India

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