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Archroma debuts new range of eco-friendly textile dyes
18
Nov '14
Archroma, a producer of textile dyes and chemicals has introduced a new eco-friendly range of products which have been made from agricultural waste.

Additionally, Archroma will put all the information about individual batches of colour on hang tags to be attached to each item of clothing, which can be accessed by consumer through smartphones.

Archroma said it wants to help clothing companies and consumers on adopting eco-conscious fashion, with a range of products created from agricultural waste.

“And alongside, we are embracing the latest in communications technology to enable transparency of the supply chain to apparel brands as well as consumers,” the Swiss chemicals producer added.

Archroma is combining the old and the new in a range of “biosynthetic” dyes for cotton and cellulose-based fabrics – Earthcolors, which are derived from almond shells, saw palmetto, rosemary leaves, and other natural products.

“Earthcolors make use of agriculture waste products that would otherwise be sent to landfill and can be used to provide rich red, brown and green colors to denim and casualwear,” Archroma said.

Archroma is also providing brand owners with the possibility of transparency along the complete supply chain for Earthcolors.

And it is also offering to make that transparency available to clothing shoppers, as long as they have a smartphone with them.

Archroma will put all the information about individual batches of colour on hang tags to be attached to each item of clothing.

Each hang tag incorporates a chip with all the information on it, which can be accessed by the shopper using Near Field Communications (NFC) technology incorporated into their phone.

Archroma believes that this is the first time that NFC is being used in this way.

NFC is akin to Radio Frequency Identification (RFID), which many retailers already use for tracking products.

“But NFC is more sophisticated and more consumer friendly and we are hoping that it will provide shoppers with a more involved buying experience,” Archroma informs.

The chip will contain information such as the mill which dyed the fabric and where the garment was laundered, as well as the source of bio-based raw material.

The new dyes, which Archroma describes as biosynthetic sulfur dyes, have been four years in the making.

To make Earthcolors, Archroma transforms biomass from waste products of the agriculture and herbal sectors in a patent-pending process.

The new range is produced near Barcelona, Spain, with all raw materials sourced from within a radius of 500 km. (AR)

Fibre2fashion News Desk - India

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