Home / Knowledge / News / Textiles / COTTON USA to debut new global campaign at Heimtextil
COTTON USA to debut new global campaign at Heimtextil
Dec '14
COTTON USA will debut a new global campaign at the Heimtextil trade show to be held from January 14-17, 2015, in Hall 8.0/ H60 at the Frankfurt Exhibition Centre in Frankfurt, Germany.
Heimtextil will mark the start of the first global advertising campaign for the new COTTON USA logo, a global brand for quality US cotton products. The COTTON USA pavilion will also serve as an international meeting point for the entire cotton trade at Heimtextil 2015.
The new COTTON USA global campaign promotes a revitalised brand vision emphasizing US cotton’s purity, quality and responsibility: a natural ingredient for today’s home textiles born in the US from seed, sun and soil.
At the COTTON USA booth, Cotton Council International (CCI), Cotton Incorporated and Supima will provide information about the global cotton market and sourcing, as well as about the marketing and promotional services that the US cotton industry offers.
Responsible, transparent fibre sourcing is an integral part of the COTTON USA marketing and licensing programme, which operates globally and offers a wide range of services. CCI’s Sourcing Program supports buyers in sourcing COTTON USA, from raw material to the end product, with a focus on responsible cotton production and sourcing through participation in the Cotton LEADS™ programme.
In addition to the international COTTON USA licensing programme and CCI’s Sourcing Program, the US cotton industry provides a portfolio of other key services, including the Supima licensing programme and trend forecasts and technical support from Cotton Incorporated. Licensees also benefit from the valuable insight they obtain into consumers, based on the findings of international surveys made available to all global partners.
At Heimtextil, CCI will present product samples from the new collections of international COTTON USA licensees such as Bassetti (Italy), Caliphil (Taiwan), Camillatex (Italy), Double Star (Thailand), Graser Exklusive Bettwäsche (Germany), Jaspal Home (Thailand), Kaltex Home (Mexico), Kimpeks (Turkey), Liztex (Guatemala), Magasin (Sweden), Nishikawa Sangyo (Japan), Shijiazhuang Changshan (China), Zermatex (Mexico) and Zucchi Group (Italy).
COTTON USA promotes US cotton fibre and manufactured cotton products around the globe. Its reach extends to more than 50 countries through 17 offices around the world. Through COTTON USA programmes, the organisation touches lives every day by setting the global standard for purity, quality and responsibility.


Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search