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80% space already booked at DOMOTEX asia/ CHINAFLOOR
16
Dec '14
According to organizers of the 17th edition of DOMOTEX asia/CHINAFLOOR, VNU Exhibitions Asia, 88 per cent of the exhibition space has already been booked three months prior to the show.

VNU Exhibitions informs that they are serious about creating opportunities for both exhibitors and visitors to connect at the Shanghai show where new and innovative products are introduced to the world each year.

Two programs created to maximize the value of the show are the Hosted Buyer Program and the InnovAction Flooring Campaign.

“These programs are designated to give exhibitors ways to expose their brands and promote their products through the most effective channels and enable visitors to faster connect with products and manufacturers matching their interest,” the organizer says.

The Hosted Buyer Program assists exhibitors meet the targeted potential buyers and enable visitors to easily come in contact with the right exhibitors.

The hosted buyers will be invited according to sectors such as laminate and bamboo flooring, WPC flooring, sport flooring, carpet sector, etc.

Hosting services are varied and include onsite match-making, VIP treatment at the show and factory tours to fast growing regions in China.

The InnovAction Flooring Campaign enables exhibitors to launch their latest products, electronically before the show, and visitors to identify the products of their interest and arrange on-site meetings in advance using an online “match making” system.

A short video, the latest promotion channel offered at this edition’s campaign, allows exhibitors to present and highlight unique features of their newest products for a maximum exposure of their brand.

Pre-registered visitors may comment and vote on their favorite new products through various channels choosing top 10 new products from wood, carpet and resilient sectors.

Onsite, both exhibitors and visitors will enjoy an enriched experience of activities such as QR code based activities, voting walls and promotional prizes in 2 dedicated areas; InnovActionZone and Designer Mini Show rooms.

In InnovActionZone, new & innovative products will be showcased in a dedicated venue, and Designer Mini Show rooms are a dedicated showroom space specially designed with innovative concepts and high quality materials.

DOMOTEX asia/CHINAFLOOR which runs from March 24-26, 2015 in Shanghai is the largest international flooring show in the Asia-Pacific region. (AR)

Fibre2fashion News Desk - India

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