Waterproof breathable textiles are designed and used in garments that provide protection from the environmental factors such as wind, rain, UV radiation and loss of body heat.
Growing fitness consciousness, rising disposable income, and growing popularity of sports apparel for women along with the trends towards comfortable and stylish sportswear is also expected to favourably impact waterproof breathable textiles market growth over the forecast period.
The global market has become technologically advanced as a result of plasma and silicon-based technologies. Increasing use of recycled PET bottles to manufacture waterproof breathable fabrics is also expected to fuel global market growth.
Changes in consumer interest or consumer preferences in outdoor activities may pose a challenge to waterproof breathable textile market growth. In addition, changes in fashion trends may also have a great impact on product demand. The market is characterized by certain risks as the business requires companies to anticipate consumer preferences, as decision regarding product designs are often made in advance to consumer acceptance, which may hamper market growth.
The European market is famous for waterproof breathable textiles owing to surging demand for sports clothing and footwear. Further, the need for enhanced comfort expected to be the key driving force for continued adoption. The Asia Pacific market is expected to witness high growth over the next few years. (GK)
Fibre2fashion News Desk - India
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