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Tempur Sealy International launches new mattress lines
29
Jan '15
American bedding maker Tempur Sealy International has recently unveiled several new mattress lines under its three brands, Tempur-Pedic, Sealy Posturepedic and Stearns and Foster.

Tempur-Pedic’s new Tempur-Flex Collection offers adaptive support, pressure relief and motion dispersal. Made using signature Tempur materials and the innovative precision coil crafted Dynamic Support Layer, the new line uses specifically engineered hybrid construction to provide enhanced back support.

Talking about the range, Patrice Varni, senior vice president of Tempur Sealy Brand Marketing said, “Extensive research has shown us that a good number of consumers are very interested in the personalized comfort of TEMPUR, but also seek the more ‘familiar feel’ that comes with faster-responding support.”

“TEMPUR-Flex is a third feel option, bringing new consumers to the brand and to higher ticket spending, and as such, the new collection is a perfect complement to the very popular TEMPUR-Cloud and TEMPUR-Contour collections. Now all sleepers can enjoy the ‘best sleep’ benefits of sleeping on a Tempur-Pedic,” he adds.

To mark the 65th anniversary of Sealy Posturepedic label, the company has released three-series product lines- Posturepedic Series, Posturepedic Plus Series and Posturepedic Premier Hybrid Series.

Combined with a lean and sophisticated visual aesthetics and standardized top quilting, all the three product lines is made using Sealy Embrace encased coils and the CoreSupport Center section to offer better lumbar support and durability.

Dan Calderwood, vice president of product marketing for Sealy Posturepedic, spoke about the three lines in a statement, “Sealy Posturepedic has a well-earned reputation for bringing technology-driven offerings to the Market. To celebrate our 65th anniversary in 2015, retail partners and consumers will see that the brand has rededicated itself to delivering unsurpassed back support across a range of price points.”

The Stearns and Foster Limited Edition Collection features five luxury mattresses made from finest natural materials. The range is crafted from pure New Zealand wool and other natural materials like cotton, silk and cashmere replete with handcrafted details.

“The beautiful design of the new Stearns & Foster Limited Edition Collection, combined with the brand's unmistakable signature, handcrafted details and premium materials, offers consumers the ultimate in luxurious comfort and support. The unparalleled craftsmanship and finest materials featured in this collection truly resonate with today's consumers,” Calderwood explains.

Founded in 1881, Tempur Sealy International develops, manufactures and markets mattresses, foundations, pillows and other products. The company’s world headquarters is located in Lexington, Kentucky. (PB)

Fibre2fashion News Desk - India

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