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China offers strong home textiles market: Messe Frankfurt
Feb '15
“Intertextile Shanghai Home Textiles, to be held from August 26–28, 2015 will be held at a time when exciting opportunities exist in China for overseas suppliers,” say the organisers, Messe Frankfurt.

This year, Asia’s largest home textiles event will relocate to the National Exhibition and Convention Center (Shanghai), the world’s largest fairground and will be take place on around 160,000 sq metres area.

According to Messe Frankfurt, recent economic data coming out of China highlights exciting opportunities for overseas suppliers.

“Despite slower growth overall in the Chinese economy, the domestic housing market is still relatively strong in most cities across China,” Wendy Wen, senior general manager explains.

She adds, “Not only are new building projects keeping home textile import figures strong, but also home renovation projects which are becoming an increasingly important sector of the market.”

The China Home Textile Association (CHTA) calculated that home textile imports into China reached US $2.5 billion between January and October 2014.

“A large proportion of these imports were in premium bedding products and upholstery fabrics for the high-end market,” CHTA informs.

In a further boost for the industry, the value of home renovation projects is forecast to exceed $48 billion annually, with annual growth of around 30 per cent.

Textile products typically account for around 25 per cent of the total cost of home renovation projects in China.

Wendy Wen further adds, “A gradual change is occurring too where buyers are attaching more importance to quality, style and trends, and less to cost which can only benefit mid-range and high-end suppliers.”

According to Messe Frankfurt, following the Chinese market’s continuing demand for premium European products, this year’s Exquisite Europe is already attracting strong interest from exhibitors.

In 2014, 103 suppliers from 16 European countries took part, with many reporting strong interest in their products.

Some of the industry’s leading editors brought premium brands to last year’s fair, looking to take advantage of the increasing interest in high-end design products in China.

“Editors such as JAB, Designers Guild and LaCanTouch have already confirmed their participation in the 2015 fair,” the organisers inform.

No longer just a fair focused on fabrics and bedding, Intertextile Shanghai Home Textiles has placed increased importance on the entire spectrum of home textile products, including design services.

Last year’s wallcoverings zone was well-attended by buyers, with Clarke & Clarke, Brentano and Desima just some of the big brands that took part as exhibitors.

Carpets& rugs is also another product category increasing in prominence at the fair as handmade carpet manufacturers from Pakistan and India reported strong enquiries from buyers in 2014. (AR)

Fibre2fashion News Desk - India

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