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Adidas Group surpasses 2014 Better Cotton target

26 Feb '15
2 min read

Adidas Group has announced that the company has exceeded its Better Cotton sourcing target in 2014. Compared to the planned target of 25 per cent, the company sourced more than 30 per cent of all its cotton as Better Cotton last year, marking the highest volume of sustainable cotton used in the company’s history.
 
The Better Cotton used in 2014 was produced following sustainable production guidelines and was predominantly sourced from farmers located in India, Pakistan and Brazil, the company said in a media release.
 
Explaining the company’s policy to increase the use of sustainable cotton, John McNamara, Adidas Group SVP sourcing, said: “At the Adidas Group, we are constantly trying to increase the use of more sustainable materials for our products, and Better Cotton is a clear success story for us. As a founding member of the Better Cotton Initiative (BCI), we firmly believe that Better Cotton is well on its way to becoming a sustainable mainstream commodity. We will continue to increase the amount of sustainable cotton we use over the coming years.”
 
To make global cotton production more sustainable, BCI works with organisations from across the cotton supply chain and interested stakeholders to address the negative social and environmental impacts of mainstream cotton farming, such as excessive pesticide and water use, while also promoting fair working conditions for the cotton farmers and their workers.
 
By 2015, Adidas Group plans to use 40 per cent of Better Cotton across all product categories in all its brands, and it has committed to increase this sourcing of ‘sustainable cotton’ to 100 per cent by 2018.
 
The Global 100 Most Sustainable Corporations in the World (Global 100 Index) ranked Adidas Group third in its recent list. Under its Sustainability Strategy, the Adidas Group identifies better ways to create products, for instance, by increasing the use of more sustainable materials such as Better Cotton or recycled polyester, by developing product innovations with a lower environmental footprint such as Adidas DryDye and by maximising efficiencies such as the Adidas ‘low waste’ initiative. (RKS)
 

Fibre2fashion News Desk - India

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