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Dow reaches out to end user Tirupur textile mills
26
Feb '15
DW&PS team at Tirupur
DW&PS team at Tirupur
A seminar on ‘Water and Business Quality’ for the textile industry addressing wastewater treatment at Tirupur was organised by Dow Water and Process Solutions (DW&PS), as part of its objective to create awareness about Dow’s water treatment solutions.
 
The event, attended by more than 170 textile dyeing mill stakeholders, focused on wastewater compliance, increasing efficiency and saving energy. The event marked a successful outreach towards collaborating with end-user segments for DW&PS. 
 
Speaking about the event DW&PS global end user marketing manager Katariina Majamaa said, “The problems that Tirupur mill owners face has also been experienced by customers across geographies. The seminar provided us with an opportunity to showcase our depth of expertise with the end users that was well received by the participants.”
 
While the seminar focused on textile wastewater solutions, there were discussions on specific technologies including Dow Filmtec Reverse Osmosis, Dow Ultrafiltration and Tequatic Plus Self-Cleaning Particle Filtration, which offer best-in-class solutions.
 
Commenting about the seminar, DW&PS global marketing manager John Patrin said, “There was energy and enthusiasm in the audience—not just about Dow, but also about how we can contribute to the success of our customers.” He further added, “Since 1940s, Dow has been an innovator in water separation technologies, expanding and growing along the way. Filtration is a relatively new concept for the audience, but the waste water treatment topic was received with both openness and curiosity by the participants.”
 
Sharad Gollerkeri, regional commercial manager for DW&PS India commented, “Tirupur represents a market which has the largest concentration of textile industry players in India. Hence, Tirupur was a natural choice to hold this seminar. The seminar was a pivotal step towards embedding the Dow brand in the minds of our audience and establishing our deep expertise in waste water treatment for textiles.”
 
Dow Microbial Control also participated in the event with a special segment about the growing consumer demand for apparel and other textiles that stay fresher longer and how Dow’s cutting-edge Silvadur Antimicrobial can help meet that demand by eliminating odour-causing bacteria from fabrics that have been treated with it.
 

Fibre2fashion News Desk - India

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