TFWA & ACNielsen reveals Chinese travelers the most extravagant shoppers

07 Jun '05

5 min read

Hong Kong remains Chinese outbound travellers' shopping paradise
According to the survey, Asian countries are favored by the mainland Chinese because of their proximity and ease of access. Not surprisingly, Hong Kong (76%) is the most popular destination for the Chinese tourists, followed by other Asian countries (61%) and Macau (48%) according to the statistics from 2000 to 2004. (See Chart 3) The survey shows over 70 percent of respondents named sightseeing the major reason for travel.

“In these early days of China's outbound travel boom, the simple thrill of travel and seeing something new and different is the primary motivation for travel. Shopping, however, is quite important as a secondary reason,” commented Mr. Murphy. Hong Kong has been renowned as the 'shopping paradise' and it has certainly maintained the reputation amongst the travelling Chinese for over 70 percent of those who visited to Hong Kong claimed shopping was their motivation for travel.

Average spending on an outbound trip reaches US$987
According to ACNielsen, high street shops are the most popular shopping channel, with 88 per percent of China's travelling public claiming to visit them. 61 percent also visited duty-free channels. “With Chinese travellers' average shopping spend reaching US$1,000, it has now exceeded what Japanese travellers spend,” added Mr. Rankin. “However, travellers to European destinations tend to spend even more, with an average spending of USrage spending of US$1,781.”

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