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Biomimicry among hot technological innovations
13
Mar '15
Mr. Marten Hellberg
Mr. Marten Hellberg
Biomimicry, biopolymers, fire retardants, and fluorocarbon free water repellent functional garments are among the hot technological innovation topics in the industry today. This is because most of the water-repellent garments have fluorocarbon in them which are toxic.

“There are so many things happening right now in this direction. I would say biomimicry is one of the hottest technological trends. That would mean looking at naturally-occurring materials and functions, and replicating them into industrially-produced materials with similar properties,” Marten Hellberg, CEO of Swedish company OrganoClick told fibre2fashion.com.

For example, the properties of spider web which has enormous strength can be reproduced in fibres with similar strength, says Hellberg.  

“Another topic of interest in Europe is that of biopolymers, which can be derived and developed from normal cellulosic pulp,” states Hellberg.

Green technology comes at a cost and OrganoClick AB, is one of the few companies that has invested in green technology. Currently, it is focusing on developing fluorocarbon-free water-repellent functional garments.

Having established a strong research and development setup, OrganoClick is now proceeding towards investing in marketing for further expansion. On innovation front, the company is focussing on fire retardants.

It took five years for the company to come up with their first product. It launched its first product two years ago and earned €0.3 million. The company’s annual revenue has reached around €3 million and it has set a target to reach €6 million in 2015.

Shedding some light on the expansion plans and financial aspects of the company, Hellberg said they are planning to enter the Asian market this year and German market in 2016.

Additionally, the company has raised €8 million this year which it plans to use to grow sales and marketing in Asian countries. “We are looking forward to expand to Asian countries. It is definitely a priority for us at the moment,” says Hellberg.

Click here to read the complete interview.

Fibre2fashion News Desk - India


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