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Arvind and Invista energise stretch denims in India
Mar '15
Arvind, one of the largest producers of denim worldwide, is re-strengthening its partnership with Invista for stretch denims in India.
Over the past few years, Arvind and Invista together have delivered many firsts in denim, enabling brands to bring differentiated denim products for their respective discerning customers. The two companies are now further collaborating and energizing the denim market of India.
At an exclusive event in Mumbai, Arvind is showcasing its ‘Stretch Denim powered by Lycra’ for Festive 2015 for the Indian market. The Festive 2015 denim collection has the latest in denim innovations from Arvind with concepts like Mutant Denim, Denim Structures, Neo Denim, Neo Cord, Neo Bubble, and Boomerang Denim.
All the concepts have stretches powered by Lycra and additionally on showcase are products in Invista performance concepts of Dual FX, Coolmax, Coolmax All Season and Thermolite. The Denim products in each of these concepts are styled thematically and washed in best of laundries across the world and displayed category wise and on a runway show choreographed by Prasad Bidapa.
During the event, Arvind and Invista bring a brand promise to their trade partners and launch the “Arvind Stretch Denim powered by Lycra” hangtag. This will be provided proportionately with all Arvind denim fabrics. The brand and garment manufacturers can use these tags on each apparel item.
Arvind is recognised for maintaining global standard in eco-friendly manufacturing at every stage across the entire lifecycle of its products. The company pioneered manufacturing of denim in India in the late 1980s. Today, the company has an installed capacity of over 110 million meters per annum.
Invista is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, Invista’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: Coolmax, Cordura, Freshfx, Lycra, Supplex, Tactel, and Thermolite.

Fibre2fashion News Desk - India

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