Maheshwari, who launched Liva logo, said the second major step taken by the company was setting up a strong Design Studio backed by a powerful Technical Research and Development Centre. The Studio and the Centre are geared to working with the value-chain to bring forth every season, new innovations that are in trend and which consumers and trade-partners will see as being really “in fashion”, he remarked.“We have created a new partnership concept, called the Liva Accredited Partner Forum, or LAPF, that is an integral part of this ingredient brand. While these partners work on continuously improving their quality and service to brands and retail, on our part we are working closely with them in areas of technical support, design development, supply chain and market development. We have over 250 partners now in the Forum”, informed Maheshwari.
Liva will be available with leading brands and retailers like Van Heusen women, Allen Solly women, Global Desi, Chemistry, F-109, Pantaloons and Lifestyle. In the first season of national launch, Liva will reach over 50 cities and 1,000 outlets with approximately 2 million garments, tagged with Liva. (RKS)
Birla Cellulose, a part of Aditya Birla Group, has launched the new age fabric brand 'Liva' with Kangana Ranaut as new #
Fibre2fashion News Desk - India
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