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Siyaram's debuts women's ethnic & lifestyle line Siya
20
Apr '15
Decades after creating premium quality suiting and shirting materials, the Indian menswear brand Siyaram’s has finally forayed into womenswear market with the launch of a new ethnic and lifestyle label, Siya.

According to media reports, the company has signed on Bollywood actress Parineeti Chopra as the face of the newly introduced brand which will offer an array of finest pure fabrics, to be sold in stores across India.

Apart from the latest fabric collections, the label is also planning to roll out a brand new made-to-wear range for women in its upcoming 450 franchise exclusive brand outlets in tier I, II and III cities.

Operational for some three decades, Siyaram Silk Mills Ltd specialises in blended high fashion suiting and shirting materials and apparel. The firm produces over 60 million meters of fabrics per annum and operates with an unparalleled network of over 0.1 million retailers across India. (PB)

Fibre2fashion News Desk - India

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