Home / Knowledge / News / Textiles / Aditya Birla goes green with forest protection policy
Aditya Birla goes green with forest protection policy
08
May '15
Courtesy: Canopy
Courtesy: Canopy
Global viscose giant Aditya Birla has announceed its industry-leading policy to eliminate any sourcing from the world’s ancient and endangered forests for all of its viscose fibres, which are widely used in clothing and textiles, according to a report by Canadian environment NGO Canopy.

The Birla company is the world’s largest producer of viscose, manufacturing 20 per cent of global supply of the material, which is made from wood pulp. The commitment applies to wood and pulp sourcing for all its mills, including those in Canada, Indonesia and China. Aditya Birla worked with Canopy to craft this game-changing policy, which offers new hope for solutions in places like Canada’s Boreal.

“We’re committed to avoiding any endangered forest fibre in our products and are excited to help drive innovation in the development of fabrics made from new fibres that reduce the pressure on the world’s natural forests”, said Kumar Mangalam Birla, chairman of the Aditya Birla Group. “We and many of our customers in the fashion industry are equally committed to developing sustainable business solutions that help conserve forests and species.”

Aditya Birla’s leadership on this issue positions them as a collaborative partner responding to more than 25 major fashion brands that have developed similar endangered forest commitments with Canopy in the past 18 months. Since 2013, global brands including H&M, Zara/Inditex, Levi Strauss & Co, Marks & Spencer and designers such as Stella McCartney have partnered with Canopy and adopted commitments to phase out endangered forest fibre in their product lines. Aditya Birla’s policy lends significant strength to this growing supply chain shift.

“Aditya Birla’s global forest sourcing criteria sets a high bar for all other producers to meet,” said Nicole Rycroft, Canopy’s founder and executive director. “We’re very excited to continue our collaborative work with the Aditya Birla team as we help them translate this bold policy into action.”

Aditya Birla’s policy includes an immediate commitment not to source fibre from endangered forests or endangered species habitat, such as Indonesia’s tropical forest and Canada’s Boreal Forest, unless meaningful conservation plans are in place.

The company is committed to exploring research and development opportunities for alternative fibre sources and new technologies that reduce environmental impacts and will identify opportunities to support existing conservation solutions, agreements and further new initiatives to advance sustainable sourcing and forest protection. (SH)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search