Home / Knowledge / News / Textiles / Northwest inks deal with Southern California varsity
Northwest inks deal with Southern California varsity
15
Jun '15
Home textiles producer, The Northwest Company has inked a deal with the University of Southern California which gives its exclusive rights to manufacture and distribute blankets, throws, bedding, towels, and bathroom accessories in off-campus retail channels.

The Northwest Company, known for making sports blankets, will offer a variety of University of Southern California accessories beginning from July 2015 and the products will be sold in leading and independent retailers nationwide as well as on its website.

“The University of Southern California’s rich history and traditions have helped contribute to the passion that the USC brand embodies,” Ross Auerbach, president of The Northwest Company stated.

“These values and characteristics are what endeared the USC brand to us, and were the driving force behind our desire to expand this commitment,” he added.

“The Northwest Company is proud and honored to be a part of USC’s traditions and passion, and we look forward to achieving continued success together for years to come,” Auerbach observed.

“We are excited about this new strategic partnership with The Northwest Company,” Steve Fuller, trademarks and licensing manager at the University of Southern California said.

He too added, “Northwest has extensive experience with exclusive agreements with the professional leagues and we are confident in their abilities to both protect and enhance USC’s brand in these product categories.” (AR)

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 5th Dec 2016

EC proposes new tax rules to support e-commerce in EU

The European Commission (EC) has unveiled a series of measures to...

Apparel/Garments | On 5th Dec 2016

Traders to intensify adoption of digital payments

Adoption of digital payments in their existing business format would...

Textiles | On 5th Dec 2016

US textile & apparel exports down 6.44% in Jan-Sept ’16

The exports of textile and apparel from United States were down 6.44...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search