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Northwest inks deal with Southern California varsity
15
Jun '15
Home textiles producer, The Northwest Company has inked a deal with the University of Southern California which gives its exclusive rights to manufacture and distribute blankets, throws, bedding, towels, and bathroom accessories in off-campus retail channels.

The Northwest Company, known for making sports blankets, will offer a variety of University of Southern California accessories beginning from July 2015 and the products will be sold in leading and independent retailers nationwide as well as on its website.

“The University of Southern California’s rich history and traditions have helped contribute to the passion that the USC brand embodies,” Ross Auerbach, president of The Northwest Company stated.

“These values and characteristics are what endeared the USC brand to us, and were the driving force behind our desire to expand this commitment,” he added.

“The Northwest Company is proud and honored to be a part of USC’s traditions and passion, and we look forward to achieving continued success together for years to come,” Auerbach observed.

“We are excited about this new strategic partnership with The Northwest Company,” Steve Fuller, trademarks and licensing manager at the University of Southern California said.

He too added, “Northwest has extensive experience with exclusive agreements with the professional leagues and we are confident in their abilities to both protect and enhance USC’s brand in these product categories.” (AR)

Fibre2fashion News Desk - India

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