Home / Knowledge / News / Textiles / 'Managing supply and volatility key to guard cotton share'
'Managing supply and volatility key to guard cotton share'
20
Jul '15
Doug Christie
Doug Christie
Managing supply insecurities and instability of prices will be required in the global cotton supply chain to avoid a fall in cotton's market share, particularly when alternative fibres are largely replacing cotton, says a cotton expert.
 
"What originated from volatility of cotton prices and supply insecurities has been given a new dimension by the way alternative fibres have reinvented themselves - blending style with comfort - that was traditionally associated with cotton," Doug Christie, president and BU leader of Cargill Cotton told Fibre2Fashion.com
 
"In the last decade, alternative fibres in particular have emerged as stronger substitutes. For cotton to defend its fibre share, managing supply and volatility will be the key," said Christie.
 
Cotton's loss, because of price and volatility, can be arrested. The key is to avoid any sudden changes which bring in volatility, destabilise the supply chain and affect the industry, he mentioned.
 
On an additional note, he suggested that both cotton supply and price issues can be addressed - to a large extent - by increasing efficiencies in the supply chain.
 
The focus is moving from just sourcing to price risk management and from securing supply to buying just in time. This is good for the industry as it pushes it to innovate and throw out inefficiencies, Christie said.
 
"We are in a period of oversupply with less government intervention; so prices should be largely stable and low. This will help in the recovery of cotton consumption, but it has to be more than a year to trend," he added.
 
Click here to read the complete interview

Fibre2Fashion News Desk - India


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Pantone

Textiles | On 25th Jun 2018

Pantone unveils polyester standards

Pantone, provider of professional colour standards for the design...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search