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Rodd & Gunn gets Woolmark certification
25
Jul '15
New Zealand's premium menswear label Rodd & Gunn has become the latest brand to gain Woolmark and Woolmark Blend certification. With a heritage dating back to 1946, the label's affiliation and relationship with wool resonates with the values and qualities upheld by the Woolmark brand, The Woolmark Company said in a press release.

Having an overarching focus on natural materials and a culture linked to the great outdoors, quality, stylish and functional apparel is top priority for Rodd & Gunn. So becoming a Woolmark licensee was a natural fit, according to Rodd & Gunn's head of design, John Prikryl.

“The properties of wool are, quite simply, amazing,” said Prikryl. “You can design almost anything out of it.”

“Our customers are very discerning, so we aren't interested in polyester knitwear or acrylic coats prone to losing shape, fading and pilling. Our focus is on garments that perform and we have a reliance on natural fibres with amazing properties.I'm exceptionally excited to have become Woolmark licensees and can't wait to get the message out to more people,” he said.

No other fibre has a quality assurance scheme on par with that of the Woolmark brand. In the 50 years since the iconic logo was created, it has been applied to more than 5 billion products worldwide, showcasing the extraordinary versatility and innate luxury of wool, the release said.

Backed up by technical specifications and subject to stringent testing carried out by independent laboratories, the Woolmark, Woolmark Blend and Wool Blend brands and sub-brands are used to certify products in relation to fibre content, fitness for purpose and performance in wear and care to ensure consumers' expectations are met.

Receiving Woolmark and Woolmark Blend certification for a range of products including knits, coats, jackets, suits and scarves, Rodd & Gunn remains committed to sourcing the finest yarns and fabrics from around the world, the release said. (SH)

Fibre2Fashion News Desk – India

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