Paul Davril to introduce Kenneth Cole Reaction men's Sportswear
14 Jun '05
5 min read
Under the women's sportswear agreement, Chaus will produce and distribute Kenneth Cole Reaction women's sportswear, which will be sold nationwide at major retail department stores and select specialty stores. The collection will offer high-quality fabrications and styling at better price points. Chaus will ship the first deliveries of Kenneth Cole Reaction women's sportswear for Spring 2006. The companies also announced that, in connection with the licensing agreement, Kenneth Cole Productions Inc. has made a $6 million equity investment in 6 million newly issued shares of Chaus common stock.
Josephine Chaus, Chairwoman and Chief Executive Officer of Chaus, stated, "We are very excited about the opportunity to partner with Kenneth Cole and his talented team to develop and launch Kenneth Cole Reaction women's sportswear. Kenneth is among the most creative designers and marketers in our industry today, and the Kenneth Cole Reaction brand name is exceptionally well known and respected. We are delighted that, in addition to signing the license agreement, Kenneth Cole Productions has demonstrated its confidence in our capabilities and potential by investing in our stock. We look forward to using our expertise to build the new line and capitalize on its immense potential."
Under the men's sportswear agreement, Paul Davril Inc., will be launching Kenneth Cole Reaction sportswear for Spring 2006. PDI has been the licensee for Kenneth Cole New York men's spicensee for Kenneth Cole New York men's sportswear since 1997 and expanded into Kenneth Cole New York women's sportswear last year. The launch of Kenneth Cole Reaction sportswear will allow Paul Davril Inc to elevate the positioning of the Kenneth Cole New York men's and women's sportswear collections. These collections are expected to deliver higher levels of design and quality, consistent with the successful Kenneth Cole New York footwear and accessory strategies. Kenneth Cole New York sportswear will be sold in a more exclusive distribution and at more contemporary price points.
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