S. P. Apparels acquires women's western wear brand Natalia

08 May '07

2 min read

S. P. Apparels Limited, a Coimbatore-based fully integrated garment exporter and retailer, has acquired one of India's well known women's western wear brand “Natalia”, which was owned by the Chennai-based garment export company, SM Apparels. This acquisition of Natalia will help S. P. Apparels Ltd. to aggressively tap the immense potential in the women's wear market in India.

Mr. P. Sundararajan, Managing Director, S. P. Apparels Ltd, said, “The women's western wear category, including the formal and casual wear, is growing at a fast pace and catching the fancy of today's independent working women. Currently, there is a huge demand for women's western wear and very few well-known brands are available in the retail market.

After making a successful foray into the retail sector recently and establishing a strong presence in the men's wear category --- under the Crocodile brand for the 'young-at-hearts' --- we are now gearing up to tap the lucrative opportunities in the women's wear market in India.”

Mrs. Sujata Pai, the former Director of the Natalia brand, said, “The brand 'Natalia' is our dream child and we have nurtured it quite successfully. And we were very particular about handing over the brand to the right hands. Now we feel that S. P. Apparels Ltd, by virtue of its strength in design capabilities combined with manufacturing and retail experience, can take the brand 'Natalia' to a greater height.”

Speaking about the future strategy of the brand “Natalia”, Mr. Sundararajan added, “Natalia targets upwardly mobile Indian women in the age group 20-35 years. Its product portfolio focuses on a range of smart casuals, and specialty wear that truly reflect the strength, individuality and confidence of the contemporary Indian woman.”

More SP Apparels News... More Fashion News - India...