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DwellStudio introduces new look via web campaign
Jan '08
Creative brand development agency The Ito Partnership, part of MDC Partners, has launched an identity and integrated strategic marketing campaign for DwellStudio, which markets high-design home furnishings products.

The new brand platform encompasses the company's current product lines -- Dwell, DwellTable, DwellBaby and DwellKids -- while providing a springboard for growth in new ventures, such as the just announced DwellStudio for Target lines, which will be available exclusively at Target stores and Target.com.

"We've built our business and our brand by focusing on the quality and innovation of our design," said Christiane Lemieux, founder and creative director of DwellStudio. "With the launch of this marketing campaign, we wanted to find a partner who could match our design sensibility. The Ito team understood that and worked closely with us to help translate our sensibility into this relaunch and marketing campaign."

"Working with a client like DwellStudio is a designer's dream," said Jeremy Dawkins, Managing Partner of Ito's design studio. "They have a design ethos that demands forward-thinking and design integrity and they are collaborators who work with you to produce the highest quality work. You can't ask for more in a client partnership."

In addition to the new DwellStudio identity and logo, Ito developed an innovative national print campaign featured in the holiday issues of several high-end design- and home-focused publications, including Cookie and Domino. The firm also developed a new web presence, with interactive games and viral components, that showcases the design, patterns and color that the brand is known for: www.dwellstudio.com

Founded in January 2007, The Ito Partnership is a brand development consultancy that works with clients to grow their business by developing stronger brands. The company offers a full-slate of brand-related creative and strategic services, including insight development, brand visioning and positioning, integrated marketing program development, and brand experience design and implementation.


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