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The new worlds of color at a glance
Feb '08
BASF Coatings Designer - Michaela Finkenzeller & Mark Gutjahr
BASF Coatings Designer - Michaela Finkenzeller & Mark Gutjahr
The debate on climate protection and heightened environmental awareness is impacting color trends for cars. “The worlds of color reflect a sustainable symbiosis of nature and technology,” declared BASF Coatings color designers Michaela Finkenzeller and Mark Gutjahr (Europe), Chiharu Matsuhara (Asia/Pacific), and Sandra Mathia (North America) at the presentation of the 2008 color trend forecast for the automotive industry.

The new palette of colors, inspired by ecological developments, ranges from new blacks, the trend color white in its multifaceted variations, rich blues and greens, all the way to pastel colors. And the new silver is nothing like the silver of yesterday, which for years was the dominant color for cars all over the globe. Its frosty and cool or highly reflective surfaces (Liquid Metal), as well as its ethereally tinted nuances, are absolutely inspiring.

Ecology has become the trendsetter of the future, and in a number of areas has brought about a complete shift in thinking. Whether it's buying habits, research, or driving, sustainability is the name of the game,” said Finkenzeller and Gutjahr, who base their assessment of current trends on their observations of society. They added that the triangle of tensions involving individualism, ecology, and technological progress is leading to new worlds of color that exploit their potential down to the last nuance.

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BASF Coatings, the Coatings Division of the BASF Group, develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia/Pacific region. In 2006 BASF Coatings achieved global sales of about 2.3 billion euros.


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