Interviews
Future of the tent rental industry
06 Feb '08
3 min read
Tent rental industry leaders traveled from around the world to attend IFAI Tent Conference 2008, held Jan. 24-26 in Long Beach, Calif.
More than 150 attendees came for the speaker sessions, the networking, and the camaraderie. "The warm welcome received from everyone set the tempo for great networking sessions. I look forward to IFAI Tent Expo 2009 to continue to develop industry relationships," said Hartweg Birszwilks, Julius Heywinkel GmbH, Germany.
Rick Barrera's keynote speech was a strong highlight of the conference. Barrera explored the failings of the old cliché: Under-promise and over-deliver.
"In crowded market, that strategy is a one-way ticket to oblivion," said Barrera. Instead he demonstrated how changing that strategy to "over-promise and over-deliver" has allowed a number of cutting-edge firms to build breakthrough brands in record time-all while creating unshakable customer loyalty.
Dan Nolan, Tents Unlimited said, "Mr. Barrera was very good, and I believe he was able to bring out issues that many of our attendees had not thought about before hearing him speak."
Leslie Haddad, Herculite Products, is a return participant at IFAI Tent Conference. "I come to IFAI Tent Conference to find out what the future of the tent rental industry is. I want to learn global market trends and change with them; and learn new ways to do business," said Haddad.
The TRD Life Safety Task Force introduced its new "Training forthe Tent Installer" program to Tent Rental Division membership. This program is designed to teach tent installers how they can positively impact the safety of a tented event and the success of their company.
More than 150 attendees came for the speaker sessions, the networking, and the camaraderie. "The warm welcome received from everyone set the tempo for great networking sessions. I look forward to IFAI Tent Expo 2009 to continue to develop industry relationships," said Hartweg Birszwilks, Julius Heywinkel GmbH, Germany.
Rick Barrera's keynote speech was a strong highlight of the conference. Barrera explored the failings of the old cliché: Under-promise and over-deliver.
"In crowded market, that strategy is a one-way ticket to oblivion," said Barrera. Instead he demonstrated how changing that strategy to "over-promise and over-deliver" has allowed a number of cutting-edge firms to build breakthrough brands in record time-all while creating unshakable customer loyalty.
Dan Nolan, Tents Unlimited said, "Mr. Barrera was very good, and I believe he was able to bring out issues that many of our attendees had not thought about before hearing him speak."
Leslie Haddad, Herculite Products, is a return participant at IFAI Tent Conference. "I come to IFAI Tent Conference to find out what the future of the tent rental industry is. I want to learn global market trends and change with them; and learn new ways to do business," said Haddad.
The TRD Life Safety Task Force introduced its new "Training forthe Tent Installer" program to Tent Rental Division membership. This program is designed to teach tent installers how they can positively impact the safety of a tented event and the success of their company.
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