Home / Knowledge / News / Textiles / Eterna Mode successful with Oeko-Tex Standards
Eterna Mode successful with Oeko-Tex Standards
08
Feb '08
Eschborn (IS) the brand eterna Excellent by Passau-based manufacturer of men's shirts and blouses eterna Mode GmbH has been awarded the designation "Superbrand 2007/2008" – known in industry circles as the brand Oscar.

An international panel of experts selected 77 candidates from among 1,200 applicants and awarded them high marks for brand prominence, customer loyalty, endurance, market acceptance and goodwill – the last being the significance of the brand above and beyond its accounting value – and thus welcomed the group into the German crème de la crème of brands.

Eterna managing directors Wulf Nerbe and Klaus Weber felt very honoured during the official awarding ceremony which featured certificates and trophies.

Weber explained: "We view the award as a confirmation of our business strategy." Accordingly, the significant success of the company can be traced back to its strategy of positioning itself as a quality supplier. The main factors are innovations such as non-iron features, timely globalisation, a focus on specialty retailers, the establishment of own shops and franchise systems and last but not least – environmentally friendly production methods.

Very early on eterna developed a company philosophy oriented towards excellent textile ecology, therefore enabling the company to successfully differentiate itself from other competitors. Weber confirms that the factors product safety and environmental compatibility played a decisive role in eternal Excellent's success: "Eterna Mode is the only clothing company in the world that has held the highest eco seal of approval for textiles and clothing already since 2000."

The certification for Oeko-Tex Standard 100plus confirms that the company in fact is able to document a flawless textile-ecological value chain, which ranges from yarn production through all processing steps to the finished product, including all materials used in the process up to the packaging of the finished products.


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search