Home / Knowledge / News / Textiles / Eterna Mode successful with Oeko-Tex Standards
Eterna Mode successful with Oeko-Tex Standards
08
Feb '08
Eschborn (IS) the brand eterna Excellent by Passau-based manufacturer of men's shirts and blouses eterna Mode GmbH has been awarded the designation "Superbrand 2007/2008" – known in industry circles as the brand Oscar.

An international panel of experts selected 77 candidates from among 1,200 applicants and awarded them high marks for brand prominence, customer loyalty, endurance, market acceptance and goodwill – the last being the significance of the brand above and beyond its accounting value – and thus welcomed the group into the German crème de la crème of brands.

Eterna managing directors Wulf Nerbe and Klaus Weber felt very honoured during the official awarding ceremony which featured certificates and trophies.

Weber explained: "We view the award as a confirmation of our business strategy." Accordingly, the significant success of the company can be traced back to its strategy of positioning itself as a quality supplier. The main factors are innovations such as non-iron features, timely globalisation, a focus on specialty retailers, the establishment of own shops and franchise systems and last but not least – environmentally friendly production methods.

Very early on eterna developed a company philosophy oriented towards excellent textile ecology, therefore enabling the company to successfully differentiate itself from other competitors. Weber confirms that the factors product safety and environmental compatibility played a decisive role in eternal Excellent's success: "Eterna Mode is the only clothing company in the world that has held the highest eco seal of approval for textiles and clothing already since 2000."

The certification for Oeko-Tex Standard 100plus confirms that the company in fact is able to document a flawless textile-ecological value chain, which ranges from yarn production through all processing steps to the finished product, including all materials used in the process up to the packaging of the finished products.


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search