Home / Knowledge / News / Textiles / IFAI Tent Expo 2009 to develop industry relationships
IFAI Tent Expo 2009 to develop industry relationships
18
Feb '08
Rick Barrera
Rick Barrera
Tent rental industry leaders traveled from around the world to attend the IFAI Tent Conference 2008 Jan. 24-26 in Long Beach, Calif.

The confererence shocased 22 exhibitors, and more than 150 attendees participated in the speaker sessions, the networking and the camaraderie.

"The warm welcome received from everyone set the tempo for great networking sessions. I look forward to IFAI Tent Expo 2009 to continue to develop industry relationships," said Hartwig Birszwilks of Julius Heywinkel GmbH, Germany.

Nationally-known branding expert, consultant and speaker Rick Barrera was the keynote speaker. Barrera explored the failings of the cliché "Under-promise and over-deliver," from his best-selling business book, Overpromise and Overdeliver: Secrets of Unshakable Customer Loyalty.

"In crowded market, that strategy is a one-way ticket to oblivion," Barrera said. He demonstrated how changing that strategy to "over-promise and over-deliver" has allowed a number of cutting-edge firms to build breakthrough brands in record time - all while creating unshakable customer loyalty.

Leslie Haddad of Herculite Products was a return participant in the IFAI Tent Conference. "I come to IFAI Tent Conference to find out what the future of the tent rental industry is. I want to learn global market trends and change with them, and learn new ways to do business," Haddad said.

The TRD Life Safety Task Force introduced its new "Training for the Tent Installer" program to Tent Rental Division members.

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search