Brazilian fashion to invade Tokyo Now

04 Mar '08

3 min read

The year of 2008 is a mark for Nippon-Brazilian diplomacy. This is because exactly 100 years ago, on June 18, 1908, the ship Kasato Maru arrived at the port of Santos (State of São Paulo), which brought 165 Japanese families in search of work opportunities on the Brazilian coffee ranches at the time. It was the beginning of Japanese immigration to Brazil.

Now Brazil prepares for a series of celebrations in honor of the relations between Brazil and Japan, and the textile and confection industry in the country could not be left out.

After all, the sector's commerce between the two countries is significant: in 2007 the Brazilian textile chain exported 57.6 million dollars to Japan, and imported 15.5 million. The commercial balance between the two countries closed at 42.1 million.

This year, for the second consecutive time, Brazilian fashion will invade Tokyo, during Brazil Fashion Now 2008, which will take place from March 11 to 14.

The event, organized by the Brazilian Agency of Promotion of Exports and Investments (APEX-Brazil) in partnership with the Brazilian Embassy in Japan, counts on support from the Brazilian Association of Textile and Confection Industry (ABIT), through the Texbrasil Program, besides other associations such as Brazilian Association of the Shoe Industry (Abicalçados) and the Brazilian Association of Stylists (ABEST).

The event took place at Omotesando Hills Tokyo, a mall located in the downtown area of the most sophisticated neighborhood in the Japanese capital. Four brands will participate in the event through the Texbrasil Program: Apoena, Faven, GIG and Márcia Ganem.

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